2 thoughts on “How to do micro -marketing in the mother and baby supplies industry”
Peggy
1. Clear theme The people should be subdivided as much as possible, who is the crowd, who serves, and what characteristics are. 2, strict group regulations have thresholds, conditions, and groups will not be chaotic. 3. Provide high -quality services for WeChat groups The members of WeChat groups provide value and enhance community stickiness. This is the key condition for WeChat groups to do well. 4, forming online and offline interaction Plip online friends to the store in some way. When the group is built, who can pull into the group? Shopping guide staff (supervision and management), store pregnant infant divisions (service group members), high -quality old customers (active communities), trainers (provided professional answers to professional answers )Wait. 3 stages of WeChat group operations: 1. Establish trust Seng preliminary trust, avoid advertising as soon as possible. Need a simple hot field, familiarity with each other, and drive each other. Let the members of the group know who was established by this WeChat group, what ideas were established, and what was the next plan? What can I get here? 2, transformation of transactions And continuous value provides the purpose of monetization. 3, generating fission E every fan in WeChat group is a node and a source. There are countless customers you need behind them. Make WeChat group fission, and the fish pond eventually became bigger and bigger. 6 steps for WeChat group operations: 1, WeChat group positioning ① Who serve this community pregnant mommy? 0-6 months baby? 6-12 One month baby? The more specific, the better, you need to draw the customer’s self -portrait ② to find the pain point of Baoma The childcare problem? What are the diseases that are most concerned? ③ Who will provide value services r Experts? Pregnant infant teacher? Experienced teachers? VIP members? The products and services that must be provided are quality, so that your community will last. 2, WeChat group management ① WeChat group naming The community must have its own name, which is convenient for memory and dissemination. The names of WeChat groups can refine keywords in certain industries. It makes people know what kind of organization this is. , such as: XX maternal and infant shop community, positioning the mother and baby industry. ② group rules In unconfigure, no rules, no rules, groups will soon be reduced to garbage groups, malicious screening, advertising flying, quickly lost value, high -quality customers escape one by one, and finally All those who need to be advertising are required, so they must clean up non -related people. The administrator values this group, and the members of the group will pay attention to it. A administrator should exercise management responsibilities: The content of the management speech is responsible for notification The interaction in the group, respond in a timely response Group orders The newly added members, resulting in the “welcome ceremony” 3, professional service whether the group can do well, the key is whether it can provide continuous value for the group and give customers the one who stays left by the customer. reason. Mother -baby store groups can come to the group to share with experienced teachers from time to time. Explanation of “prevention and treatment of common diseases in infants”, “explanation of product knowledge”, “child nutrition and health care”, “parenting knowledge and nursing knowledge”, etc., provide relevant topic sharing in a targeted manner. Invite existing VIP members or loyal customers to share the knowledge they are good at using the product, it can be shared with children’s experience, etc. Each training time should not be too long, the best for 20-30 minutes. The online and offline interconnection. In addition to explaining the knowledge of the group, we must also be good at organizing offline activities, such as: spring tour, outing, party party, parent -child games, once the group plays, the members will take the initiative to invite friends around them to join The bigger and bigger. 4. Interactive transactions This no marketing, good transaction method can not only drive sales, but also improve the interaction in the group.
Douyin short video Why do you use the mother and baby industry for short videos, because the second child is open, even a mother and infant goods shop under our house have even opened three chains in half a year. Is there any reason not to talk about the mother and baby industry. In fact, the mother and baby industry is very violent, and it is just a need for just need. This kind of population must be used, and the better the product quality is, the more people who want to live better than others. And now the quality of life is poor, and they are willing to spend money for children. At present, the demand for maternal and baby videos for various short video platforms is still relatively large. When settlement, such short videos will get priority. If the mother and baby industry, in addition to maternal and infant supplies, there are parent -child, early education, and medical care. No matter what kind of category, we must first understand what you are doing. How others educate their children, this is inaccurate, and what they do are useless. It take the maternal and child supplies store downstairs as an example. What should we do for us to make a jitter?
First of all, I will let them list their products The list is the most commonly used by customers, which is the most commonly used by customers, and the quality of the product is divided into levels. The same product must be different in quality. In this way, we can find the positioning of the crowd according to the product, and create short video copywriting based on the positioning of the positioning. The people will be a problem at this time. Short video spreads people from all Internet. Is this a little mother and baby shop that is not worth doing this, or the effect is not good? First of all, if you have been in contact with pregnant women or mothers, you will know that once your child is used to eating milk powder in a certain shop, or a certain kind of milk powder, it is not easy to replace. Some problems will occur. So for example, when my sister gave birth to a child, milk powder was moved to the house with a box of boxes, not far away, but afraid of out -of -stock.
Ittly, Douyin has a regional function, that is, users can only watch short videos in the region. The more this kind of video spreads in the region, everyone will be impressed by your shop unknowingly. When it comes to what mother and infant supplies are bought, the first time you think of your store. Once you think When you come and buy it, you will become a long -term customer later, and some maternal and infant goods stores support the same city delivery. He can deliver the goods to the door. In after the positioning, we started to make copywriting. This kind of copywriting is also quite easy to do. Mengwa and mother and baby knowledge are desirable. For example, we make a video about changing urine. The couples came in with the children who were still in the cricket to buy urine. At this time, the mother was going to answer a very important call. The father took the child. When the child just took over, the child pulled it, and the father started to work in a hurry. cry. At this time, the clerk went up to help his father change the urine in the correct way. And at the end of the mouth to change the knowledge of dampness, it is better to introduce what kind of urine is not wet.
This video was more worried at first, but the audience who saw the father who had made a hand will feel funny. If the mother and baby shop to shoot the video, the clerk itself is a very good actor. In addition, we can recruit customers to act as an actor. Of course, we can provide the script. Finally, send some gifts to customers. The advantage of this is that they can change group performances every day, giving people a sense of real and fresh.
1. Clear theme
The people should be subdivided as much as possible, who is the crowd, who serves, and what characteristics are.
2, strict group regulations
have thresholds, conditions, and groups will not be chaotic.
3. Provide high -quality services for WeChat groups
The members of WeChat groups provide value and enhance community stickiness. This is the key condition for WeChat groups to do well.
4, forming online and offline interaction
Plip online friends to the store in some way.
When the group is built, who can pull into the group? Shopping guide staff (supervision and management), store pregnant infant divisions (service group members), high -quality old customers (active communities), trainers (provided professional answers to professional answers )Wait.
3 stages of WeChat group operations:
1. Establish trust
Seng preliminary trust, avoid advertising as soon as possible. Need a simple hot field, familiarity with each other, and drive each other. Let the members of the group know who was established by this WeChat group, what ideas were established, and what was the next plan? What can I get here?
2, transformation of transactions
And continuous value provides the purpose of monetization.
3, generating fission
E every fan in WeChat group is a node and a source. There are countless customers you need behind them. Make WeChat group fission, and the fish pond eventually became bigger and bigger.
6 steps for WeChat group operations:
1, WeChat group positioning
① Who serve this community
pregnant mommy? 0-6 months baby? 6-12 One month baby? The more specific, the better, you need to draw the customer’s self -portrait
② to find the pain point of Baoma
The childcare problem? What are the diseases that are most concerned?
③ Who will provide value services r
Experts? Pregnant infant teacher? Experienced teachers? VIP members? The products and services that must be provided are quality, so that your community will last.
2, WeChat group management
① WeChat group naming
The community must have its own name, which is convenient for memory and dissemination. The names of WeChat groups can refine keywords in certain industries. It makes people know what kind of organization this is.
, such as: XX maternal and infant shop community, positioning the mother and baby industry.
② group rules
In unconfigure, no rules, no rules, groups will soon be reduced to garbage groups, malicious screening, advertising flying, quickly lost value, high -quality customers escape one by one, and finally All those who need to be advertising are required, so they must clean up non -related people. The administrator values this group, and the members of the group will pay attention to it.
A administrator should exercise management responsibilities:
The content of the management speech
is responsible for notification
The interaction in the group, respond in a timely response
Group orders
The newly added members, resulting in the “welcome ceremony”
3, professional service
whether the group can do well, the key is whether it can provide continuous value for the group and give customers the one who stays left by the customer. reason. Mother -baby store groups can come to the group to share with experienced teachers from time to time. Explanation of “prevention and treatment of common diseases in infants”, “explanation of product knowledge”, “child nutrition and health care”, “parenting knowledge and nursing knowledge”, etc., provide relevant topic sharing in a targeted manner. Invite existing VIP members or loyal customers to share the knowledge they are good at using the product, it can be shared with children’s experience, etc. Each training time should not be too long, the best for 20-30 minutes.
The online and offline interconnection. In addition to explaining the knowledge of the group, we must also be good at organizing offline activities, such as: spring tour, outing, party party, parent -child games, once the group plays, the members will take the initiative to invite friends around them to join The bigger and bigger.
4. Interactive transactions
This no marketing, good transaction method can not only drive sales, but also improve the interaction in the group.
Douyin short video
Why do you use the mother and baby industry for short videos, because the second child is open, even a mother and infant goods shop under our house have even opened three chains in half a year. Is there any reason not to talk about the mother and baby industry.
In fact, the mother and baby industry is very violent, and it is just a need for just need. This kind of population must be used, and the better the product quality is, the more people who want to live better than others. And now the quality of life is poor, and they are willing to spend money for children. At present, the demand for maternal and baby videos for various short video platforms is still relatively large. When settlement, such short videos will get priority.
If the mother and baby industry, in addition to maternal and infant supplies, there are parent -child, early education, and medical care. No matter what kind of category, we must first understand what you are doing. How others educate their children, this is inaccurate, and what they do are useless.
It take the maternal and child supplies store downstairs as an example. What should we do for us to make a jitter?
First of all, I will let them list their products The list is the most commonly used by customers, which is the most commonly used by customers, and the quality of the product is divided into levels. The same product must be different in quality. In this way, we can find the positioning of the crowd according to the product, and create short video copywriting based on the positioning of the positioning.
The people will be a problem at this time. Short video spreads people from all Internet. Is this a little mother and baby shop that is not worth doing this, or the effect is not good?
First of all, if you have been in contact with pregnant women or mothers, you will know that once your child is used to eating milk powder in a certain shop, or a certain kind of milk powder, it is not easy to replace. Some problems will occur. So for example, when my sister gave birth to a child, milk powder was moved to the house with a box of boxes, not far away, but afraid of out -of -stock.
Ittly, Douyin has a regional function, that is, users can only watch short videos in the region. The more this kind of video spreads in the region, everyone will be impressed by your shop unknowingly. When it comes to what mother and infant supplies are bought, the first time you think of your store. Once you think When you come and buy it, you will become a long -term customer later, and some maternal and infant goods stores support the same city delivery. He can deliver the goods to the door.
In after the positioning, we started to make copywriting. This kind of copywriting is also quite easy to do. Mengwa and mother and baby knowledge are desirable. For example, we make a video about changing urine.
The couples came in with the children who were still in the cricket to buy urine. At this time, the mother was going to answer a very important call. The father took the child. When the child just took over, the child pulled it, and the father started to work in a hurry. cry. At this time, the clerk went up to help his father change the urine in the correct way. And at the end of the mouth to change the knowledge of dampness, it is better to introduce what kind of urine is not wet.
This video was more worried at first, but the audience who saw the father who had made a hand will feel funny.
If the mother and baby shop to shoot the video, the clerk itself is a very good actor. In addition, we can recruit customers to act as an actor. Of course, we can provide the script. Finally, send some gifts to customers. The advantage of this is that they can change group performances every day, giving people a sense of real and fresh.