3 thoughts on “What are the techniques of writing a good document?”
Jeannette
6 tips of copywriting 1. The copywriting is simply directly described by the characteristics of the product’s characteristics and user experience with the most streamlined text. 2. When promising to clearly promise consumers, do not use the general description, and do not write down descriptions that you do not believe. , Not blindly empty words, this is more convincing, and users know more about it. 3. Learn the highest state of storytelling copywriting is to learn to tell stories. Advertising copywriting must also be intentional, give emotions, and affect users’ emotional resonance. For example, in the past Coca -Cola ad So in the New Year, many people will subconsciously think of Coca -Cola. 4. If the consumer group is a woman, it is necessary to highlight this group and the words of women in the copywriting, such as Jiuzhitang’s advertisement, donkey gum to nourish blood, and make up for women’s blood. Then there is special replenishment for women, simple and clear. 5. Good copywriting is not in length and short. Some people feel that short copywriting is short and intensive. This kind of copywriting is better, but some people will feel that the long copy is more delicate and contains more true feelings, but there is a saying, whether it is, whether it is White cats are still black cats, and those who will catch mice are good cats. Therefore, short copywriting has his wonderful use, and long copywriting also has it. As long as you can do good publicity, it is a good copy. 6. Do not use the introduction of the public culture of raw characters that the TV series we see on TV is junior high school. That is to say, ordinary TV series are for people of junior high school, but we still have many people will know Go to see, why? Because this is not a matter of mind, we can be more casual and entertaining, so do not go around for the copy of the advertisement. If the above answers are not clear enough, it is recommended to pay attention to me, and the private message “style documents” are recommended to provide you with more detailed information.
Find a way to create a gap between real and ideal state for consumers to break the balance of reality and ideals (reduce reality or improve ideals), consumers will have a sense of lack.
. To work hard to fill this lack, it is the reason why he “why you want to buy”.
In someone says this simple. If you want to make a person lacking immediately, then go up and slap him hard.
of course, this is just a paragraph.
, but there is a key point to impress consumers behind this: pain point.
Is when writing documents, you can throw out the pain points that consumers have not been satisfied and urgently needed to solve, so that he has a strong sense of lack, brings himself, and allows consumers to feel their current status and ideal state. Unreasonable things can ultimately promote the next step.
So, this leads to a classic and effective copywriting formula: specific pain points solutions.
In the pain points that consumers need to solve in urgent need, the more accurate the more specific, the better. Then use the copywriting to depict this pain point, it is best to be a pain point that consumers have always existed in a certain scene. Then it is based on this pain point to propose a specific reliable solution. Establish a material library
. The material you have seen must be a hundred thousand times written.
This is a normal accumulation process. A lot of books, reading classic copywriting, reading creative advertisements, reading movies, listening to lyrics, observing texts in life, etc., will be incorporated into your own The material library, the classification is clear, you can call it at any time when you need it. 02
This copywriting
The brain is a good thing, knowing how to think; pen is also a good thing, knowing memories.
This copywriting is also a good habit. Many industry leaders will insist on handling until now.
. If you have enough time now, prepare a copybook and a pen.
Sling when you see good classic copywriting, movie dialogue, lyrics, poetry, book golden sentences, variety shows, etc., take out the pen and copy these in your copybook. If necessary, you can even copy it repeatedly. 03
Pixel -grade imitation
This thoughts that imitation is the only way for copywriters. The imitation is not simple or shameless. Instead, imitation is worthy of encouragement, especially pixel -level imitation.
The plagiarism is simple, but pixel -level imitation, very good! It requires you to think about every detail, not just imitations, but imitation to the essence. Why do you write this, what I can write, and how to write can be better.
The novice copywriting wants to write a classic copy, then start with imitation of a classic copywriting. 04
The writing
The writing copywriting, you can’t have a hand, not only have a constant mind, but also a pair of hands that cannot be stopped.
Murakama Haruki gets up early in the morning every morning and write in five to six hours. Be sure to write the tenth -page paper full of preparation, 400 words per page. Regardless of whether the state is good or bad, you must write ten pages without writing.
The as a copy, in addition to reading more, writing more is necessary. It may not necessarily need to write a copy of the eight classics, a trip, see good movies, hear the favorite song, experience a daily turning point, see interesting people, read books with insights, inexplicable sudden wonderful wonderful wonders You can write it.
The writing platforms now are many, public accounts, today’s headlines, brief books, etc., can be used as their own writing place, write something to write, and say what you want to say.
Mere the person you see can feel a wonderful trip through your language and text, as if you are watching a movie, listening to a song, reading a book, seeing a one Interesting person.
n00:00 / 01: 1170% shortcut keys to describe space: Play / suspend ESC: Exit full screen ↑: increase volume 10% ↓: decreases by 10% → 5 seconds of fast advances ←: single fast retreat 5 seconds Press held up hold Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
6 tips of copywriting 1. The copywriting is simply directly described by the characteristics of the product’s characteristics and user experience with the most streamlined text. 2. When promising to clearly promise consumers, do not use the general description, and do not write down descriptions that you do not believe. , Not blindly empty words, this is more convincing, and users know more about it. 3. Learn the highest state of storytelling copywriting is to learn to tell stories. Advertising copywriting must also be intentional, give emotions, and affect users’ emotional resonance. For example, in the past Coca -Cola ad So in the New Year, many people will subconsciously think of Coca -Cola. 4. If the consumer group is a woman, it is necessary to highlight this group and the words of women in the copywriting, such as Jiuzhitang’s advertisement, donkey gum to nourish blood, and make up for women’s blood. Then there is special replenishment for women, simple and clear. 5. Good copywriting is not in length and short. Some people feel that short copywriting is short and intensive. This kind of copywriting is better, but some people will feel that the long copy is more delicate and contains more true feelings, but there is a saying, whether it is, whether it is White cats are still black cats, and those who will catch mice are good cats. Therefore, short copywriting has his wonderful use, and long copywriting also has it. As long as you can do good publicity, it is a good copy. 6. Do not use the introduction of the public culture of raw characters that the TV series we see on TV is junior high school. That is to say, ordinary TV series are for people of junior high school, but we still have many people will know Go to see, why? Because this is not a matter of mind, we can be more casual and entertaining, so do not go around for the copy of the advertisement. If the above answers are not clear enough, it is recommended to pay attention to me, and the private message “style documents” are recommended to provide you with more detailed information.
Find a way to create a gap between real and ideal state for consumers to break the balance of reality and ideals (reduce reality or improve ideals), consumers will have a sense of lack.
. To work hard to fill this lack, it is the reason why he “why you want to buy”.
In someone says this simple. If you want to make a person lacking immediately, then go up and slap him hard.
of course, this is just a paragraph.
, but there is a key point to impress consumers behind this: pain point.
Is when writing documents, you can throw out the pain points that consumers have not been satisfied and urgently needed to solve, so that he has a strong sense of lack, brings himself, and allows consumers to feel their current status and ideal state. Unreasonable things can ultimately promote the next step.
So, this leads to a classic and effective copywriting formula: specific pain points solutions.
In the pain points that consumers need to solve in urgent need, the more accurate the more specific, the better. Then use the copywriting to depict this pain point, it is best to be a pain point that consumers have always existed in a certain scene. Then it is based on this pain point to propose a specific reliable solution. Establish a material library
. The material you have seen must be a hundred thousand times written.
This is a normal accumulation process. A lot of books, reading classic copywriting, reading creative advertisements, reading movies, listening to lyrics, observing texts in life, etc., will be incorporated into your own The material library, the classification is clear, you can call it at any time when you need it.
02
This copywriting
The brain is a good thing, knowing how to think; pen is also a good thing, knowing memories.
This copywriting is also a good habit. Many industry leaders will insist on handling until now.
. If you have enough time now, prepare a copybook and a pen.
Sling when you see good classic copywriting, movie dialogue, lyrics, poetry, book golden sentences, variety shows, etc., take out the pen and copy these in your copybook. If necessary, you can even copy it repeatedly.
03
Pixel -grade imitation
This thoughts that imitation is the only way for copywriters. The imitation is not simple or shameless. Instead, imitation is worthy of encouragement, especially pixel -level imitation.
The plagiarism is simple, but pixel -level imitation, very good! It requires you to think about every detail, not just imitations, but imitation to the essence. Why do you write this, what I can write, and how to write can be better.
The novice copywriting wants to write a classic copy, then start with imitation of a classic copywriting.
04
The writing
The writing copywriting, you can’t have a hand, not only have a constant mind, but also a pair of hands that cannot be stopped.
Murakama Haruki gets up early in the morning every morning and write in five to six hours. Be sure to write the tenth -page paper full of preparation, 400 words per page. Regardless of whether the state is good or bad, you must write ten pages without writing.
The as a copy, in addition to reading more, writing more is necessary. It may not necessarily need to write a copy of the eight classics, a trip, see good movies, hear the favorite song, experience a daily turning point, see interesting people, read books with insights, inexplicable sudden wonderful wonderful wonders You can write it.
The writing platforms now are many, public accounts, today’s headlines, brief books, etc., can be used as their own writing place, write something to write, and say what you want to say.
Mere the person you see can feel a wonderful trip through your language and text, as if you are watching a movie, listening to a song, reading a book, seeing a one Interesting person.
n00:00 / 01: 1170% shortcut keys to describe space: Play / suspend ESC: Exit full screen ↑: increase volume 10% ↓: decreases by 10% → 5 seconds of fast advances ←: single fast retreat 5 seconds Press held up hold Here you can drag no longer appear in the player settings to reopen the small window shortcut key description