4 thoughts on “What is the prospect of the cosmetics industry now”
Marcella
As consumers are more mature, their preferences in product use, ingredients and brand positioning are more subdivided. Whitening, freckle, anti -aging, moisturizing, sun protection, and hydration will be more and more recognized by consumers. Subtraction products in the eyes, lips, cheeks, and neck are closer to the specific needs of consumers. In recent years, pure natural products and organic products have been sought after. It is a development hotspot in the future cosmetics market, and it is also a key area for strengthening research and development of various cosmetics companies.
At the same time, domestic brands are better at developing second- and third -tier daily chemical store channels than international brands, and quickly seize the mass market for second- and third -tier cities. At the same time, in order to meet the needs of consumers to become more and more diversified and to pursue the high profit margin corresponding to high -end products, domestic brands have begun to launch high -end products to penetrate into the high -end product market. Cosmetic companies implement diversified sales channel construction, while consolidating the original traditional sales channels while deploying e -commerce channels to achieve multi -channel sales.
The size of the domestic cosmetics market has grown rapidly With the continuous development of my country’s economy and the continuous improvement of residents’ income levels, under the development of the Chinese market in Europe, America, and Japan and South Korea The size of the cosmetics market has expanded rapidly. In statistical data, the market size of cosmetics in my country from 2011-2020 shows a trend of increasing year by year, but the market size growth rate of 2011-2019 shows a downward trend. my country’s market size increased from US $ 33.18 billion in 2011 to US $ 73.20 billion in 2020, with a compound growth rate of about 9.22%. The epidemic in 2020 has a greater impact on the overall economy. In this environment, the size of the cosmetics market can still maintain a positive growth rate of 6.83%, which fully reflects the infinite potential of my country’s cosmetics market in the future. This is relatively obvious
This cosmetics market consumers at the price and target consumption group, which can be divided into high -end (luxury) cosmetics, high -end cosmetics, mid -to -high -end cosmetics, mass cosmetics and extremes cost -effective Sub -market. Five segments are in a state of multi -brand competition. The high -end (luxury) cosmetics and high -end cosmetics markets are mainly occupied by the top international brands, such as Guerlain, Kristin Dior (CD), Chanel, Clarins, Lancome Estee Lauder, etc. This type of brand is mainly positioned as a small number of consumers at a higher level of income. It uses its international brand advantages to set up counters in department stores in large domestic cities to establish the image of high -end brands and high -end consumption. In the mid -to -high -end market, foreign brand cosmetics and domestic classic domestic products are competing. Foreign -funded brands have maintained strong market competitiveness. At the same time, domestic products brands have gradually developed towards the mid -to -high -end market. Volkswagen cosmetics are divided by some foreign brands and local brands. This type of brand is mainly aimed at low -income consumer groups. Generally, it is sold through large stores, supermarkets, and specialized stores. The current layout in e -commerce is relatively wide. The high -end markets are mainly occupied by the top international brands If international brands have a great advantage in competition. International brands focus on product marketing, R
At present, the size of our overall beauty skin care industry in China is about 500 billion yuan. More and more offline cosmetics chain stores have begun to digitize the business, and through online platforms such as applets, APPs, and web pages , To open up a larger cosmetics market with the e -commerce model. but how to solve the aggregate payment and compliance accounts has become the core issue that hinders the rapid development of many cosmetics platforms, and the payment sub -system is the key to solving the problem. The mainstream payment channels on all the markets are available for one -click access to help enterprises seize the best transformation opportunities; Operations, agents and other multiple accounts can achieve real -time liquidation, which effectively improves the settlement efficiency of the platform and the management of customer funds; and based on the closed management of bank accounts, transaction funds are not the platform account, which quickly avoids the “two Qing” of the platform. risk. The basic dependence on the online transaction of cosmetics platform relies on the cutting -edge technologies of digital payment sharing, thereby providing a high -quality payment experience for the platform, allowing C -side users to book online directly, and then different offline stores or agents Delivery. Through innovative transaction orders, it finally laid a solid foundation for the new round of business growth of the platform.
At present, the cosmetics industry has benefited from the expansion of beauty people and the upgrading of consumption. The high prosperity of my country’s beauty industry is active and better, and the total retail sales of cosmetics are also growing year by year. The latest data from the State Bureau of Statistics show that the retail sales of Chinese cosmetics in August 2020 were 28.4 billion yuan, an increase of 19%year -on -year. In terms of accumulation, from January to August 2020, the retail sales of Chinese cosmetics reached 199.6 billion yuan, an increase of 3.2%compared with the same period last year. In recent years, pure natural products and organic products are highly sought after. It is a development hotspot in the future cosmetics market. It is also a key area for strengthening research and development of various cosmetics companies. For example, some professional beauty research institutes, with their own corporate advantages and excellent R
As consumers are more mature, their preferences in product use, ingredients and brand positioning are more subdivided. Whitening, freckle, anti -aging, moisturizing, sun protection, and hydration will be more and more recognized by consumers. Subtraction products in the eyes, lips, cheeks, and neck are closer to the specific needs of consumers. In recent years, pure natural products and organic products have been sought after. It is a development hotspot in the future cosmetics market, and it is also a key area for strengthening research and development of various cosmetics companies.
At the same time, domestic brands are better at developing second- and third -tier daily chemical store channels than international brands, and quickly seize the mass market for second- and third -tier cities. At the same time, in order to meet the needs of consumers to become more and more diversified and to pursue the high profit margin corresponding to high -end products, domestic brands have begun to launch high -end products to penetrate into the high -end product market. Cosmetic companies implement diversified sales channel construction, while consolidating the original traditional sales channels while deploying e -commerce channels to achieve multi -channel sales.
The size of the domestic cosmetics market has grown rapidly
With the continuous development of my country’s economy and the continuous improvement of residents’ income levels, under the development of the Chinese market in Europe, America, and Japan and South Korea The size of the cosmetics market has expanded rapidly.
In statistical data, the market size of cosmetics in my country from 2011-2020 shows a trend of increasing year by year, but the market size growth rate of 2011-2019 shows a downward trend. my country’s market size increased from US $ 33.18 billion in 2011 to US $ 73.20 billion in 2020, with a compound growth rate of about 9.22%. The epidemic in 2020 has a greater impact on the overall economy. In this environment, the size of the cosmetics market can still maintain a positive growth rate of 6.83%, which fully reflects the infinite potential of my country’s cosmetics market in the future.
This is relatively obvious
This cosmetics market consumers at the price and target consumption group, which can be divided into high -end (luxury) cosmetics, high -end cosmetics, mid -to -high -end cosmetics, mass cosmetics and extremes cost -effective Sub -market. Five segments are in a state of multi -brand competition.
The high -end (luxury) cosmetics and high -end cosmetics markets are mainly occupied by the top international brands, such as Guerlain, Kristin Dior (CD), Chanel, Clarins, Lancome Estee Lauder, etc. This type of brand is mainly positioned as a small number of consumers at a higher level of income. It uses its international brand advantages to set up counters in department stores in large domestic cities to establish the image of high -end brands and high -end consumption.
In the mid -to -high -end market, foreign brand cosmetics and domestic classic domestic products are competing. Foreign -funded brands have maintained strong market competitiveness. At the same time, domestic products brands have gradually developed towards the mid -to -high -end market. Volkswagen cosmetics are divided by some foreign brands and local brands. This type of brand is mainly aimed at low -income consumer groups. Generally, it is sold through large stores, supermarkets, and specialized stores. The current layout in e -commerce is relatively wide.
The high -end markets are mainly occupied by the top international brands
If international brands have a great advantage in competition. International brands focus on product marketing, R
At present, the size of our overall beauty skin care industry in China is about 500 billion yuan. More and more offline cosmetics chain stores have begun to digitize the business, and through online platforms such as applets, APPs, and web pages , To open up a larger cosmetics market with the e -commerce model.
but how to solve the aggregate payment and compliance accounts has become the core issue that hinders the rapid development of many cosmetics platforms, and the payment sub -system is the key to solving the problem.
The mainstream payment channels on all the markets are available for one -click access to help enterprises seize the best transformation opportunities; Operations, agents and other multiple accounts can achieve real -time liquidation, which effectively improves the settlement efficiency of the platform and the management of customer funds; and based on the closed management of bank accounts, transaction funds are not the platform account, which quickly avoids the “two Qing” of the platform. risk.
The basic dependence on the online transaction of cosmetics platform relies on the cutting -edge technologies of digital payment sharing, thereby providing a high -quality payment experience for the platform, allowing C -side users to book online directly, and then different offline stores or agents Delivery. Through innovative transaction orders, it finally laid a solid foundation for the new round of business growth of the platform.
At present, the cosmetics industry has benefited from the expansion of beauty people and the upgrading of consumption. The high prosperity of my country’s beauty industry is active and better, and the total retail sales of cosmetics are also growing year by year.
The latest data from the State Bureau of Statistics show that the retail sales of Chinese cosmetics in August 2020 were 28.4 billion yuan, an increase of 19%year -on -year. In terms of accumulation, from January to August 2020, the retail sales of Chinese cosmetics reached 199.6 billion yuan, an increase of 3.2%compared with the same period last year.
In recent years, pure natural products and organic products are highly sought after. It is a development hotspot in the future cosmetics market. It is also a key area for strengthening research and development of various cosmetics companies. For example, some professional beauty research institutes, with their own corporate advantages and excellent R