What is Wahaha’s customer selection strategy?

What is Wahaha’s customer selection strategy? The request is best to write it in the way of speaking! Because I want to speak! Thank you for your anxiety! Intersection Intersection

2 thoughts on “What is Wahaha’s customer selection strategy?”

  1. Wahaha’s development strategy I. Wahaha’s original accumulation model is relatively many successful manufacturing companies. Wahaha is considered late for debut and started to start a business in 1987. Although Wahaha wearing a “red hat” of “school -run factories” and “state -owned enterprises” in the past, it was actually an out -of -system company and a product of the market economy. Wahaha’s entrepreneurial starts from selling rocks. In the exhibition room of Wahaha, we see an old photo of Zong Qinghou’s sedentary delivery, which can be seen from the hardship of entrepreneurship; next is to process oral solution for others. Fashionable claims can also be regarded as OEM; then, they created their own Wahaha brand, launched children’s oral solution, and fascinated by a cannon, which completed Wahaha’s original accumulation. The author has always felt that its market foundations like Wahaha are relatively solid in market, practical style, corporate culture with personality, and diligent corporate employees, and leaders are naturally formed. The author summarizes the four enterprise entrepreneurial models: one is the traditional state -owned enterprise entrepreneurial model; the other is the entrepreneurial model above a certain economic basis, such as some companies in Guangdong; the third is the “entrepreneurial” model of money and burning money; the fourth is China’s ” “Poor stick” mode or Japan’s “Axin Mode”. Wahaha is the fourth category. Once such enterprises survive, their vitality is the most vigorous, because it will not forget the fundamental of being an enterprise, have a good market feeling, strong desire to grow, and know how to maintain operational safety. Second, Wahaha’s brand strategy Shakespeare said that no matter what the Rose took, it is fragrant. In fact, it is not so. Some people have made a sense of creating a brand. This statement makes sense. Among the brands of Wahaha Group, “Wahaha” and “Very” are very creative. In the brand name, it seems that it has won. The name of “Wahaha” enlightened in that well -known song: “Our motherland is like a garden, and the flowers in the garden are really bright … Wahaha, Wahaha, everyone laughed on her face”, which also caused an intellectual property storm. The name “Wahaha” is easy to spread, popular, and affinity. Volkswagen, affinity, health, and joy are its connotation. certainly. There are also many people from the perspective of brand vision (name, mascot). They believe that Wahaha is a child -exclusive brand and should not be extended to adult products. In this regard, Wahaha Group believes that Wahaha is not limited to children’s concepts, and is a general brand of children and adults. In the practice of product development and marketing, Wahaha seems to be trying to dilute the concept of their children in order to create a greater development space for the brand. So far, Wahaha’s brand extension is very successful because its extension has not separated from the brand’s core concept. Of course, there are also some uncomfortable episodes. I remember that someone also raised questions in this regard, that is, the launch of cold medicine, liquor, and rock sugar bird’s nest earlier. Promote. “Very” is another brand of Wahaha Group. “Future” (Future) The name is loud, atmospheric, fashionable, superior, joyful, and general. When the Cola was launched, some people advocated extending “Wahaha”, but finally chose another brand. The launch of the “Very” brand makes up for the lack of “Wahaha” concept, such as its “fashion” and “superiority” elements, which also broaden the definition of the group brand. The “Wahaha” brand is not enough to show its momentum and differences. As far as the Chinese name is concerned, “Very” is obviously not inferior to “delicious” and “Pepsi”. It can be imagined that in the future, Wahaha Group will form a product/brand pattern similar to Procter

  2. What do you do … you also need to specify the development strategy of the enterprise … I hope you’d better find a person who is familiar with the industrial chain to discuss … Don’t let others make a manuscript …

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