1 thought on “How do banks classify their customers?”
Tyler
Take Everbright Bank as an example: 1, Card Customer Any customer. 2, Gold Customer The personal assets of our bank reached 100,000 yuan (inclusive) a month; 3, Platinum customers The personal assets of our bank reached 500,000 yuan (inclusive) a month; 4. Diamond customers The balance of personal assets at the end of the month of our bank reached 3 million yuan (inclusive); or a one -time transfer to customers with more than 1 million funds. Pucting data The value and significance of customer maintenance work: 1. The cost of developing a new customer is to retain the cost of an old customer; Corporate profits decline; 3, the success rate of marketing products to new customers is low, and the success rate of product success to old customers is high; 4, retaining old customers can make the competitive advantage of the banking industry for a long time. The bank service has developed from the stage of standardization and meticulous service to personalized customers. Our staff are constantly maintaining old customers every day, providing them with services, and follow -up. This is how they improve their operating efficiency. Inon that successful companies and successful marketers have retained old customers as one of the top priorities for enterprises and their own development. Reserving old customers is even more important than new customers. Reference information Source: Everbright Bank-Customer Tie
Take Everbright Bank as an example:
1, Card Customer
Any customer.
2, Gold Customer
The personal assets of our bank reached 100,000 yuan (inclusive) a month;
3, Platinum customers
The personal assets of our bank reached 500,000 yuan (inclusive) a month;
4. Diamond customers
The balance of personal assets at the end of the month of our bank reached 3 million yuan (inclusive); or a one -time transfer to customers with more than 1 million funds.
Pucting data
The value and significance of customer maintenance work:
1. The cost of developing a new customer is to retain the cost of an old customer; Corporate profits decline;
3, the success rate of marketing products to new customers is low, and the success rate of product success to old customers is high;
4, retaining old customers can make the competitive advantage of the banking industry for a long time.
The bank service has developed from the stage of standardization and meticulous service to personalized customers. Our staff are constantly maintaining old customers every day, providing them with services, and follow -up. This is how they improve their operating efficiency.
Inon that successful companies and successful marketers have retained old customers as one of the top priorities for enterprises and their own development. Reserving old customers is even more important than new customers.
Reference information Source: Everbright Bank-Customer Tie