1 thought on “How to do crowd portrait analysis”

  1. How to analyze the portrait of the crowd:

    1, time point: When is the order of the store produced? The best time to shop for target customers, in the morning? afternoon? Or at night or early morning? How long does the veteran usually buy back? When will the customers shop more every month? Will it have something to do with paying wages, holidays, and work characteristics?

    2, location: What is the main regional distribution of the people who buy goods? First -tier cities or second -tier cities? Southern or north? What is the situation in major provinces? What are the situations in each city? Are there any consistent preferences when buying goods in different regions? Such as clothing merchants, the human body in the south is small, buying clothes is also a lot of clothes, you can retrieve the store data to see, compare all provinces and regions. If most of the customers in the store are In the same area, try to choose models based on the characteristics of this area, and prepare more SKUs that are loved by people who have been loved by the main purchases.

    3, who: What is the person who buys your product? How old is it? Is it male or female? Is it a student or an office worker? What is the consumption level? What is the general income? What are the characteristics of this group of people? For example, the number of company staff in office workers will decrease after 11 o’clock, and at about 10 am, it is their peak shopping period; Shopping very active after a little bit, but the desire for shopping before 11 am.

    4, what kind of items: What kind of goods can we provide to buyers? Can these products meet their shopping needs? Is the after -sales service good? Segment the target users to analyze their main needs for their characteristics, and then see if our products are optimized for specific groups except the main functions to meet their additional needs.

    5, the purpose of buying: What is the reason for this? What is the purpose of customers when buying goods? Which one who sells well is the most attractive buyer. You can use this successful point next time. The truth of the same, if the effect is not good, you also have to analyze why?

    6. Analysis of the reason: When analyzing the portrait of the buyer’s portrait, we need to pay attention to: how will they do this group of people, they will join the shopping cart or pay directly? Do they like to use white bars or credit cards? Do they like to buy discount products? This is what you need to think and analyze when you are a portrait analysis of the crowd.

    7, pricing: What is the consumption level of the main buyer group? How much do they can bear each month? What price do you like to buy on average? What is the number of purchases? How many times will you buy a month?

    The essence of data analysis is actually through the psychology of the buyer, positioning the needs of buyers, and conducting overall directional adjustment. Only when there is market demand, it will be better.

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