1 thought on “Why do precision customer portraits?”

  1. I. The meaning of customer portrait
    Wen the user portrait we are talking about is to manage all the users by labeling. It contains data such as the customer’s public identity information and consumption habits to show the main characteristics of the entire customer group. The significance of customer portraits is to be the useful customer information foundation for enterprises, which can help enterprises have an accurate positioning of user groups.
    . The role of customer portrait
    1. Improve the efficiency of enterprise work. This is a general role of customer portraits. It is reflected in all aspects of the improvement of corporate efficiency. Enterprises can analyze the characteristics of the customer group through the portrait of the customer, so as to find the customer group in a targeted manner. Take marketing channels, if the customer group is older, some traditional marketing methods can be adopted. So we can put accurate advertising according to customer portraits.
    2, testing market effects. Enterprises put new products into the market. After a period of time, the effects that want to test it meets our expectations. In addition to analyzing through sales data, they can also be judged through customer portraits. The portrait of the customer group determines whether our products meet market demand and adjust the positioning of the product through this. Therefore, another important role of the portrait portrait portrait is to test whether our products are popular in the current market and whether there is a need to adjust and improve.
    3. Find new business models. Determine the current market through the portrait of the customer group and conduct in -depth analysis of the current market. There may be new business opportunities in this process. Sensitive decision makers can find new business opportunities through this or develop new business models. Whether there are problems in the current business model, whether these problems seriously affect the development of the enterprise. Through customer portraits, decision makers can analyze a lot of useful information and adjust business models.
    It, from the above significance and role, if companies want to achieve long -term development in the future, building a customer portrait has become inevitable. It should be noted that different product positioning and services also have differences in user portraits. Those who have obtained the world and the development of data analysis technology have provided favorable support for customer portraits, and also allowed enterprises to gradually realize personalized and precise marketing strategies.

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