Dajing Automobile | Post -epidemic period, the survival of automobile dealers in third- and fourth -tier cities!

1 thought on “Dajing Automobile | Post -epidemic period, the survival of automobile dealers in third- and fourth -tier cities!”

  1. In the past, the revenue and profits of the 4S shop or the auto trade company were not bad. It is precisely because of this that many people have the motivation to struggle.
    But now, with the major upgrade of the auto market, this industry that is still very hard looks worse than before.
    The market growth has slowed down, information transparency accelerates, and the heat of industry competition, coupled with the scouring of the epidemic, makes the original market space and profit space smaller and smaller.
    This in the automotive industry with small and smaller product information differentiation and increasing transparency. How to do a good job of serving (among competitors) is the key to standing out, and this is particularly obvious in third- and fourth -tier cities.
    It third- and fourth -tier cities are different from first- and second -tier cities. In terms of interpersonal relationships, compared with the north, Shanghai, and Shenzhen, third -tier cities can be called “acquaintance society”.
    In the “acquaintance society”, there is a high probability that A and B do not know it, and B and C do not know, but A may know C, so you can know B when you ask everyone. Essence
    The understand of this, the next thing is an important topic that every car dealer needs to face -how to do a good job of maintaining customers’ development, that is, how to market this B?
    The B in the group may be the old customers of the past, the friends of the employee in the store, or even the owner of other brands …
    How to discover this B?
    In traditional 4S shops, online sales, customers, invitations, exhibition halls, posts A, B, C, etc. -These sales methods are essentially waiting for customers to come to the door. shopkeeper”.
    , however, the way of sitting in the store can no longer adapt to the market conditions, and you must go out.
    It Shaoxing Juntai’s approach is to set up an external pioneering team.
    The main task is to drive a test drive to display the place where the customer group gathers. As long as the weather is normal, the dragging team must go out every day.
    In employees go out every day to take pictures, video check -in, and report in the group where the day is the day and how many customers.
    If found this B, how to market B?
    The approach where there have been several years.
    icides to the customer on the same day, then the general manager of the franchise store will take the lead, plus sales director, after -sales service director, accident commissioner, customer service commissioner, sales consultant, and renewal commissioner. Add customers’ WeChat group to serve new car owners together.
    The biggest benefit of seven people to one person is that one person always sees the customer’s needs in time and responds to the fastest time.
    The efficient and pragmatic style allows them to achieve the top three achievements in the country in the same industry.
    returning to service users, enhance service levels and operating capabilities, and dealers have the way out.
    HEC Shen Jun, president of the China Automotive Circulation Association, was asked in an interview with the “Finance and Economics Weekly”: “Now the dealer’s losses are so serious, how do you think the future dealers can survive better?” r r r
    ‘s answer is “doing a good job”.
    Wh he said that we are currently experiencing the process of China’s automobile industry transformation. This process is painful. In this process, how to do a good job of services, seize consumers, and revitalize the car stock market are the key to survival.
    4s stores at the core business is sales, and after -sales is the basic skill that should have. Whether it is sales or after -sales, it should be guided by user value to provide users with high -quality services.
    The on the one hand, the dealers need to do a good job of saving customers, and on the one hand, users should retain users at the store for 3 years or 100,000 kilometers to maintain.
    This to always reserve the sales and warranty period, which can keep the 4S stores in a constant recurring benign business state.
    Edit: Sister Jing
    Source: Gangning Studio, part of the content from the Internet, pictures from the Internet, and infringement to inform delete.
    This from the authors of the car home car, does not represent the point of view of the car home.

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