5 thoughts on “How to make e -commerce WeChat marketing solutions, solve”

  1. First of all, you need to distinguish the difference between the plan and the plan. The plan can be said to be a framework, and the plan is the specific content in this framework. We must write WeChat marketing methods, operations, activities, work arrangements, and many details. Essence

    Otherwise, it is unrealistic that no foundation will immediately make a marketing plan. Of course, if the boss has to force you to make a plan, it doesn’t matter. At the end of the article, I will teach you how to quickly make WeChat marketing solutions, but at the beginning, I still have to talk about the detailed steps of making WeChat marketing solutions.

    The work that must be paid attention to in the early stage

    1. Understanding the purpose of the company to do WeChat marketing

    This is very important. It is unclear, maybe the solutions you make are all the same. Some companies are to make their services more convenient. For example, Southern Airlines and China Merchants Bank, some companies are to better promote their own products and get higher sales, such as Starbucks and Durex. When you understand the needs of a good company, you can clearly choose to use the service number or the subscription number. Before I had some customers, I chose the subscription number when I registered, but I found that what I actually needed is the service number. The subscription number cannot be upgraded to the service number, so it can only be registered. In case of the previous number of its official name, the newly registered number will be troublesome when naming. Of course, you can also open both numbers, but you need to consider the division of labor of the two accounts, otherwise you will be in chaos.

    2. Analysis of peers or related accounts

    I found that many operators of WeChat public accounts rarely pay attention to peer accounts. Lord, as if he was afraid of adding a fan to his fans himself. Usually traveling is your best teacher. There are many things that do not need to re -explore, or even copy their successful operation methods or the content layout directly. I will increase the WeChat account related to their industry before making a plan for customers to see that they use the service number and subscription number to understand that they use that type of account more. Their dynamics and operations, the arrangement of activities, and the copywriting, after all, is like a separate mountain. To make a targeted plan for industry, it takes a lot of time to spend a lot of time on the competitors. Decent competitors, you can follow the relevant large number of your industry.

    3. Operating WeChat account for 1-2 months

    The scheme is not like a plan. The plan is often relying on estimates. The content of the content, including the work arrangement of account operation, division of labor, daily tasks, activities, and so on. To make such a detailed solution, it takes some time to collect information, and it is the best information collection to operate WeChat accounts. The way.

    It because the operation of each marketing channel is different, it is not possible to do WeChat marketing in accordance with the previous marketing method. It is best to operate the company’s public account for 1-2 months. The marketing gameplay and routine in WeChat roughly understand that your plan has been roughly taken formed. If you have no concept of WeChat marketing at all, you will directly copy the best account content of your peers to do WeChat marketing. Try it for a while, and then fine -tuned it. Previously, there was a clothing store called Yumoshang in our customers. Their boss lady had no concept of WeChat, and then directly imitated some accounts in the clothing industry to do it. Now their accounts are operating very well, and they have driven their business business. Essence

    During this period of time, it is best to apply to the company for some resources to do some activities, such as the circle of friends, bringing friends to the store consumption reward, store promotion, discounts, etc. You can try the way to do activities for WeChat.

    The interaction with customers. Many netizens think that customers ask questions and then answer questions. In fact, this is not interactive. In fact, this is not interactive. Interaction is a real interaction that requires your official account to take the initiative to drive users. For example, an article I wrote before, “What exactly does God take you?” To communicate together, the purpose of doing this is to stimulate some people with common ideas to enhance interaction. In short, it is to enhance feelings with customers.

    It can try to make built -in recommendations with your industry account that complement you, that is, recommend your account at the bottom of the other party’s article, and recommend their account at the bottom of your article. For example, I sell wall paint, and I can find a floor -to -floor company to cooperate. Milk powder companies can cooperate with BB car companies. Everyone’s customer base is roughly the same, but the product does not have a competitive relationship. This can quickly expand the number of fans of your account.

    4, analyzing data and customers

    After 1-2 months, we can summarize based on this period of operation, including the reading volume and reposting of the article. Analysis of the situation, such articles are more attractive to the target group, customer feedback, customer interaction, and analysis of the degree of participation and effect of activities, how many help to evaluate the company’s business during this time, and so on. Make these related data, and then summarize several lines of data for each set of data, such as articles. Some types of articles have a high reading and forwarding. You can appropriately consider increasing the release of this aspect.

    5, assigning personnel tasks

    Depending on the previous operation, you will roughly understand what person to be responsible for, how to arrange work and tasks, and how to evaluate performance assessment. Evaluation, for example, we will evaluate performance according to the number of reading and forwarding, the number of user content information query, the interactive effect, the effect of the activity, etc., of course, it is best not to add the sales performance to the performance assessment so much. It affects the operating effect, and some accounts are done by only one person.

    6. Start writing the plan

    In the collection and organizing the previous materials, you can start writing the scheme. Many netizens and friends asked me, how do you do the content of the plan? Haha, everyone is blessed. This is the first exclusive disclosure of Liu Zijun’s format architecture and internal arrangement of the WeChat POP internal WeChat marketing scheme.

    The content format of WeChat marketing plan

    1. Competitors’ analysis

    This schemes will write a foreword or something in the beginning. Talk about the number of WeChat users, There are many beef and forks on WeChat. If you want to write, you need to write valuable information, and the information that can immediately attract the eyes of the boss, so the opening article will write the analysis of competitors. How do they use WeChat accounts to provide services or promote their products so that you can do you Only the plan will let your leader or boss mention God to read it carefully.

    2, what value does WeChat bring to (enterprise name abbreviation)

    It the second part to start writing WeChat what value to your company, remember to write in the middle In your name, the name of your own company feels that the solution feels tailor -made. Here we need to analyze the current business or products that can be placed on WeChat to provide services or marketing promotion. After comparing the competitors’ WeChat accounts, it is recommended that the company uses a service number or subscription number. Writing WeChat marketing can bring the company’s benefits, such as more convenient use of business, better maintaining customers, improving performance, and so on.

    3, xxx activity (xxx is the name of the activity)

    In the effect of the previous activities, the number of applicants, the customer conversion, etc. Where to do well, where to improve, what activities can the company do in combination with WeChat in the future, etc. Note that the content here is the focus, especially the large enterprise, you must write as detailed as much as possible, so that you can apply for more company resources to do WeChat activities in the future.

    4, what are the most concerned of customers

    In communication with customers, you can summarize some topics that customers care about, such as the product function, service links expected by customers The problems, where are some places, and so on. These are all issues that leaders are very concerned, which is also another value brought by WeChat to enterprises.

    5, WeChat account operation plan

    This designs, operations, and marketing methods of WeChat accounts here What columns, what are the contents of the corresponding columns, what are the effects, how to promote WeChat accounts, how to do activities, etc. It is best to write a few activity plans that will be done here in the near future. By the way, you can apply for activities support, whether you need to buy WeChat third -party systems, etc. Here you can make a list of fees to let your leaders know the cost of roughly needed. The cost of expenses is to make him count, it is best to indicate those that are important, those who are not important, so that you really need to apply for the fee in the future. There is also a need to write in it to make your leaders or bosses help you communicate in advance, or you can let them know when meeting.

    6. Work allocation

    If you are a team, you must list the work responsible for each person, what are the daily work content, as well as performance assessment, etc. Essence If your company’s WeChat account is just a man management, why? Why do you know that many bosses do n’t know what you are doing every day. If you do n’t make it clear, the boss will feel that you are very idle and keep making more extra extra extra extra extra. I do n’t related to the work, so that you cannot concentrate on WeChat marketing, so you need to make it clear about updating, customer service, and promotion. Of course, you ca n’t use this to hide the boss and write a lot of work, but it ’s not possible to implement it. You must know that the boss is savvy, otherwise he will not become your boss.

    7, WeChat account development plan

    It here is the estimated future WeChat account fan growth, how much help to the company’s business and products, etc. List a table, to what extent will the account develop every 3 months to explain. In fact, the information here is all nonsense, and we are not a god. It will know what the WeChat account will develop in the future, but the boss likes to see this.

  2. E-commerce WeChat Marketing-How to locate

    This is asked by many people. Indeed, many people still doubt their value for this fresh marketing gadget. In the future marketing, there is no need for too many channels. As long as your product enters consumer mobile phones, it is the best marketing. Traditional e -commerce and traditional enterprises entering the mobile Internet cost is too high, and WeChat has achieved “zero cost” entering the mobile Internet. Undoubtedly the QR code is the bridge connected to the online and offline, and the public is an interactive space.
    For positioning, Shanren Information needs to emphasize that WeChat is not as simple as a direct marketing channel, but an efficient customer service, CRM, and communication tools. E -commerce customer service tools are used to answer various problems encountered by users in the process of purchasing products, products or services; CRM tools can classify members in accordance with regions, gender, skin quality, height, source, purchasing products and other attributes to classify Regularly targeted the corresponding product and services to achieve precise marketing; conventional communication tools are used to stimulate users to buy again, increase customer feelings, and improve user viscosity.

    The e-commerce WeChat marketing-WeChat operating team building and assessment

    Is core points of the ideal construction mode: service orientation, high-level promotion, middle-level dominance, all cooperated with execution.
    E execution method:
    1. Market special personnel maintenance, editing content, planning activities, integrating the market sales dynamic demand and information of the enterprise;
    2. n3. The customer service department provides WeChat customer service communication support; managers regularly carry out data summary analysis; senior management provides resource support and coordinated support to improve operating efficiency.
    The characteristics that the appropriate WeChat operator must have:
    1. WeChat heavy user, good at content planning, can think in other places, do not reflect hundreds of millions of netizens by themselves;
    2. Careful patience;
    3. With the entire network thinking, market sense of smell, proficient in the media, leaving the communication with netizens, a good mentality.
    How is the assessment to reach the standard?
    1. The information arrival rate is more than 40%. Whether the anti -push content editor is in place; the activity fan participation rate is more than 20%, and whether the anti -push activity attracts the fans;
    3. The compound growth rate of fans during the promotion is reasonable. High, users dislike such marketing.

    WeChat marketing operation: Full coverage of user behavior and characteristics

    Conton the seven principles: 1 continuous investment, patient operation; Complete operation; 3 short principles; 4 practical principles; 5 fun principles; 6 precision principles; 7 timely intimacy principles.
    grasping seven key points: 1 Preparation, selecting a QQ number or a few good English accounts as an account, reducing user introduction thresholds; 2 content framework, interactive strategy, fan snowball strategy formulation; With prize activities, it must be interesting; 4 improves conversion rate, flexibly interspersed marketing, website and other channels to promote users to buy; 5 avoid WeChat certification loopholes. WeChat currently only recognizes whether it is certified and cannot recognize the content; 6 Moderate cross -border, attract the peripheral fans of target users; 7 comprehensive drainage and three -dimensional cross, let fans enter and retain.
    Eight o’clock experience: 1 Do a good job of target customer group analysis; 2 content is king, taking into account the terminal; 3 subdivision to do enough interaction; 4 continuous investment and implementation; 5 communication based on marketing; 6 poles Do your best to make it simple; 7 keep in mind the official demands of WeChat; 8 moistening objects, harmonious ecology, and main spindle of the main axis.

    WeChat marketing customer maintenance and conversion rate: emotion, skills, strategies
    This improvement rate and skills: 1 Title must be attractive; summarize the essence of the user, grasp the user’s psychology; Beautiful, guide click; 3 text is short, highlighting the useful information for users; 4 Properly collects and sets up suspense; 5 URL is credible, jump fast, buffer less; 6 prizes are seductive, easy to get; Activities are simple and easy to operate, so that users’ operations should not exceed 3 steps; 8 is proficient in launch, flexibly interspersed, and achieve precise push. 9 Boldly using various media and channels to gather a large number of potential loyal fans. Including the company’s official website, Taobao shop, product manual, promotion manual, product packaging box, event site poster Yilabao, and various types of launching hard and wide. 10 word of mouth marketing. Encourage users to recommend WeChat public accounts to friends around them, such as sharing to friends, QQ groups, etc.
    How to improve fan loyalty: First, dilute the taste of marketing and avoid causing user resentment. Blind ads will only let users abandon you. Second, grasp the frequency of sending. It is more suitable for 1-2 times a week. During the harassment every day, users must cancel their attention. Third, the content operation is king, interesting, short, attractive, content accuracy must be sufficient, internal testing in a small -scale area, and then sending before sending. Reference standard: Let users continue to watch within 3 seconds. Fourth, flexibly use the cooperation of other tools, such as Weibo, QQ, Taobao Wangwang, mail group sending, SMS groups, etc. Fifth, do more prizes.
    Three suggestions for customer maintenance: 1 timely answer the user’s questions, friendly attitude, enthusiasm, in place, reply within ten minutes; 2 try not to send links in the sending content; Send blessings for users in different areas.
    The value of WeChat marketing is huge. The key is whether you grasp the methods and strategies.

    1. For WeChat public account positioning

    The seller is distressed what to push to fans, because there is no positioning before opening the public account.
    The WeChat public account of e -commerce can be divided into pure marketing numbers, or it can be positioned as a media number for sharing product content, inserting the purchase link in the content. The promotion of the former is less difficult, and the conversion rate of the latter is significantly higher than the former, but it requires a lot of copywriting. Of course, it is because users generally have a rejection mentality, let alone a public account that pushs only advertising every day. Therefore, soft text marketing is a good way to promote product promotion into the article. Rate and conversion rate. However, the number of words control and guide fans should pay attention to skills.

    2. The new and old customers who do WeChat

    fans of e -commerce WeChat public accounts come from online promotion, new and old customers, so do well The classification of new and old customers is very important.
    First of all, the current functions of WeChat public platforms are limited, and WeChat e -commerce platforms for WeChat life still need certain cooperation conditions. Then using the existing grouping function of the WeChat public platform alone can also achieve the expected effect. For example, when using your own shop or package to appeal to the public account, when the customer scan the QR code of the public account, the public account can automatically reply to a text instructions and request new customers to reply to the word “new customers” to get promotional information. Customers reply to “Old Customer” to get a reply. Of course, set up the corresponding keywords in advance to reply to the corresponding graphic information. The next step is to monitor the real -time confidence of the public platform in real time, and the fans are attributed to the corresponding grouping for different replys. Of course, adding remarks are also necessary, which can facilitate the adjustment of the group in the later period.

    3, store promotional activities Fans actively share

    The key to increase conversion rate is to actively share content to friends circle and micro group, especially when shop promotion activities. Taking cosmetics e -commerce as an example, the 9.9 free shipping trial activities will be returned to college students and white -collar workers, and in the content, it is prompted to invite fans to share the event with friends. Then, as long as it is recommended by fans who have already placed orders, the number of new customers brought by the number of new customers depends on the number of WeChat friends of the fan and the influence of the fan in the circle.
    In general, this sharing conversion rate between friends is very high, especially after one pass, one or ten passes, can form a continuous diffusion effect. Therefore, sellers can consider cooperating with grassroots experts to use their influence to achieve the purpose of word -of -mouth marketing.

    4. Using WeChat interface

    It use WeChat interface application can facilitate promotion, especially now many of the development and application of e -commerce, under the improvement of users’ reading experience and guidance of users The single effect is good.
    If the data of the opening rate and jump rate of the content pushed by the monitoring, you can build the WAP website to get a 3G network. The website built in the HTML5 language can automatically adapt to the size of the screen, and the effect is good.
    It WeChat marketing has gradually become familiar with e -commerce, but in actual promotion marketing, it is necessary to constantly explore the best and most suitable methods.

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  5. How to use WeChat Mini Program for e -commerce marketing

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