4 thoughts on “How to do security access control business”
Angelo
Summary of the eight methods of business marketing sales in the security industry The method and ideas for the business marketing of the security industry The sales in the security industry include the sales of equipment or engineering projects. Expert sales, different from the sales of fast consumer goods, there are many ways to develop business. Here, we will share with you many years of experience. 1, online sales promotion, display the product on the Internet, including the promotion of the company’s website and the promotion of the industry portal. 2, the development of regional markets, establish a sales system for the market. Starting from the function and positioning of the product, find the right dealer to develop together. For example, the positioning of the product is medium to high, you need to find a security engineering company with high construction qualifications and demand for medium and high -quality products. For example, your product is a camera monitor, then you will definitely not find a strong engineering company. 3, channel sales, establish a fairly loyal sales channel to create the entire value chain. 4. Pay attention to the movement of the security industry and the changes in social needs and the country’s policy, and adjust the trend and development trend of enterprises or products in real time. 5. Pay attention to industry media, including magazines, newspapers, and websites. The following are several magazines and website portals in the security industry, and the effect is not bad. Under the premise of conditions, you can do advertising and promotion on the media under the premise Essence If information promotion and product sales of some security professional portals (many). “Security Engineers” “Safety Automation” “China Public Safety” “The World of Moving Safety Equipment” “Huicong Business” ” Safety Project Network “ ” Zhong’an.com “ ” Security Market News “ ” Intelligent Security “ 6, industry friends, partners’ recommendation 7, seeking old Customer support, introduce some new customers. 8. Find the key person of the industry association and seek the support and help of the industry’s authority.
If you ask this thing, you will have no head and mind, of course, someone will answer your question. You can ask the specific point. P. P, if you say, do you work in a company, the company’s product is the access control, you need to sell it, you don’t know how to sell
Security project definition security refers to “safety protection”. Security is a protective measure taken for its own It safety needs. Security engineering is the process of achieving safety protection. Security products are equipment that serves security engineering. Security projects include intelligent building (building intercom, etc.), video surveillance, access control attendance, anti -theft alarm, fire spraying, computer room engineering, etc. Pet security project four Note . Clear requirements to determine the key goals and scope of prevention; . Choose excellent security products and qualified engineers, and choose public bidding and select the cost -effective high -price performance. Security engineering cases and engineering vendors; . The design plan demonstrates to avoid design defects into the engineering; . The system should be supplemented, modified and improved. At the same time, the testing agencies authorized by the Ministry of Public Security should be entrusted to the inspection and acceptance. Only after the project meets the relevant national standards and standards, it can be delivered. Introduction to the security monitoring system is a emerging major that has been paid attention to by people. From the perspective of current development, the application of popularization is becoming more and more widely, and the technology content is getting higher and higher. Almost all high -tech technology can promote its development, especially the advent of the information age, and provides opportunities for the development of the major. However, as far as the monitoring industry is concerned, the system composition has not been clearly divided, which makes it inconvenient to communicate between engineers and users when talking about the security monitoring system. For the security monitoring system, according to the different functions of the system, we divide the entire security monitoring system into seven layers -expression layers, control layers, processing layers, transmission layers, execution layers, support layers, and collection layers. Of course, as equipment integration is getting higher and higher, for some systems, some equipment may exist in the system as multiple layers at the same time. . The expression layer The expression layer is what we feel most intuitively, it shows the quality of the entire security monitoring system. Such as monitoring TV walls, monitoring, treble alarm speakers, automatic alarm calls, etc. are all of them. . The control layer The control layer is the core of the entire security monitoring system. It is the clearest manifestation of the level of system technology. There are two types of control methods -simulation control and digital control. Simulation control is an early control method. Its console is usually composed of a controller or analog control matrix. It is suitable for small local security monitoring systems. This control method costs lower and the failure rate is small. But for medium and large security monitoring systems, this method seems to be complicated and no price advantage. At this time, our more wise choice should be digital control. Digital control is the core of the control computer as the control system. It turns complex analog control operations into a simple mouse click operation, reduced the huge simulation controller stacking into a industrial control computer, and changes the complex and large number of control cables. For a serial telephone line. It turns mid -range monitoring into facts and provides possibilities for Internet remote monitoring. However, digital control is not so complete, the price of control is very expensive, the module waste, the system of the system may have the crisis of the entire collapse, and the lagging control, and so on. . The processing layer The processing layer may be called the audio and video processing layer. It will be assigned, enlarged, divided, etc. of the audio and video signals sent by the transport layer. Organic performance layer and the performance layer and the performance layer and the performance layer and the performance layer and the distribution layer. Connect the control layer. Audio and video assignors, audio and video amplifiers, video splitters, audio and video switching and other equipment belong to this layer. . The transmission layer The transmission layer is equivalent to the bloodline of the security monitoring system. In a small security monitoring system, our most common transmission layer equipment is video cables and audio cables. For mid -range surveillance systems, we often use radio frequency and microwaves. For remote monitoring, we usually use Internet. A cheap carrier. It is worth mentioning that the newly emerged transmission medium -network cable/fiber. Most people have a misunderstanding in digital security monitoring. They believe that the digital control monitoring system used by the control layer is a digital security monitoring system. In fact, it is not. The transmission medium of pure digital security monitoring system must be network cables or fiber. When the signal comes out of the collection layer, it has been prepared into a digital signal. The digital signal is running on the network that is currently mature. Theoretically no attenuation. This ensures that there is no loss of remote monitoring images. Compared. Of course, high -performance returns also require high -cost investment, which is one of the most important reasons why pure digital security monitoring systems cannot popularize. 5. Execution layer E execution layer is the command object of our control instruction. At some point, it is not very good from the support layer and the collection layer we call later. That is the execution layer equipment. For example: gimbal, lens, decoder, ball, etc. 6. Support layer , as the name suggests, the support layer is for support of the back -end equipment, protecting and supporting the collection layer and execution layer equipment. It includes auxiliary devices such as brackets, protectives, etc. 7. Collection layer The collection layer is a key factor in the quality of the entire security monitoring system, and it is also the place with the largest cost of system cost. It includes lens, camera, alarm sensor, etc. The new development of transmission technology in the security engineering The wireless video surveillance accompanied by the rapid development of my country’s 3G network coverage, COFDM, WiFi and other technologies, and the civilization of satellites. 3G -based wireless video surveillance, COFDM wireless video surveillance, WIFI’s wireless video surveillance, satellite wireless video surveillance and other technologies, further improvement, wireless video business for further code rate, switching efficiency, delay, bandwidth stability and other aspects optimization. Wireless video surveillance will enter the era of rapid development. For a long time, the video surveillance system is mainly used to monitor and control the important areas or remote locations. Video monitoring technology has also got more in the fields of power systems, telecommunications rooms, factories, urban transportation, water conservancy systems, community public security and other fields. More widely used. The video surveillance system transmits the surveillance point to the monitoring center in real time to facilitate the monitoring center for remote monitoring and timely command and disposal of emergencies. The video surveillance based on traditional wired networks has obvious disadvantages. These disadvantages include: cloth points are limited, and the choice of monitoring points is generally close to the cable access point. This method limits the flexibility of the cloth point; the amount of cloth points is large, and the network cable and fiber need to be laid. Due to the volume of the basic network’s engineering project, the amount of engineering volume of the basic network needs It will often be very large, so generally wired monitoring is more suitable for occasions with the existence of basic networks; the project cycle is long, and the basic network is time -consuming and labor -intensive; lack of flexibility, inconvenient expansion and adjustment, it will increase the amount of engineering and unnecessary foundation. Network construction; lack of mobility, this is the congenital defect of the cable network. In order to solve the above problems, wireless video surveillance came into being, so that video surveillance completely got rid of various restrictions caused by wired. It is foreseeable that with the continuous progress of wireless video surveillance related technologies, such as terminal technology, networking technology, transmission technology, etc., the wireless video surveillance business will become one of the most typical applications of wireless network technology. . First of all, we must understand the following number of security engineering customers: 1. The real estate industry is now stipulated, so real estate development must build an intelligent system, otherwise it will not be approved and accepted; r will n2. The safety guarantee system of national administrative institutions must be installed in the safety prevention system. The technical defense regulations of this province can specify the regulations; 3, state -owned enterprises, public institutions; 4 , Private enterprises, units; 5, safety city construction units in various regions. . All customers who understand the security project can take the right medicine, and deal with specific circumstances. 1. Usually you can take the initiative to find the person in charge of the relevant business, and make friends first. Introduction to my own social relationship network, contact related businesses, such as classmates, friends, relatives, etc.; 3, you can contact the construction design institutes in various regions, mutual benefit, and help you introduce related business; n4. Contact with bidding centers in various regions to obtain the construction information of relevant projects in time.
Summary of the eight methods of business marketing sales in the security industry
The method and ideas for the business marketing of the security industry
The sales in the security industry include the sales of equipment or engineering projects. Expert sales, different from the sales of fast consumer goods, there are many ways to develop business.
Here, we will share with you many years of experience.
1, online sales promotion, display the product on the Internet, including the promotion of the company’s website and the promotion of the industry portal.
2, the development of regional markets, establish a sales system for the market. Starting from the function and positioning of the product, find the right dealer to develop together. For example, the positioning of the product is medium to high, you need to find a security engineering company with high construction qualifications and demand for medium and high -quality products. For example, your product is a camera monitor, then you will definitely not find a strong engineering company.
3, channel sales, establish a fairly loyal sales channel to create the entire value chain.
4. Pay attention to the movement of the security industry and the changes in social needs and the country’s policy, and adjust the trend and development trend of enterprises or products in real time.
5. Pay attention to industry media, including magazines, newspapers, and websites. The following are several magazines and website portals in the security industry, and the effect is not bad. Under the premise of conditions, you can do advertising and promotion on the media under the premise Essence
If information promotion and product sales of some security professional portals (many).
“Security Engineers”
“Safety Automation”
“China Public Safety”
“The World of Moving Safety Equipment”
“Huicong Business”
” Safety Project Network “
” Zhong’an.com “
” Security Market News “
” Intelligent Security “
6, industry friends, partners’ recommendation
7, seeking old Customer support, introduce some new customers.
8. Find the key person of the industry association and seek the support and help of the industry’s authority.
If you ask this thing, you will have no head and mind, of course, someone will answer your question. You can ask the specific point. P. P, if you say, do you work in a company, the company’s product is the access control, you need to sell it, you don’t know how to sell
Low your head to do things and raise your head.
Security project definition security refers to “safety protection”. Security is a protective measure taken for its own
It safety needs. Security engineering is the process of achieving safety protection. Security products are equipment that serves security engineering. Security projects include intelligent building (building intercom, etc.), video surveillance, access control attendance, anti -theft alarm, fire spraying, computer room engineering, etc.
Pet security project four Note
. Clear requirements to determine the key goals and scope of prevention;
. Choose excellent security products and qualified engineers, and choose public bidding and select the cost -effective high -price performance. Security engineering cases and engineering vendors;
. The design plan demonstrates to avoid design defects into the engineering;
. The system should be supplemented, modified and improved. At the same time, the testing agencies authorized by the Ministry of Public Security should be entrusted to the inspection and acceptance. Only after the project meets the relevant national standards and standards, it can be delivered.
Introduction to the security monitoring system
is a emerging major that has been paid attention to by people. From the perspective of current development, the application of popularization is becoming more and more widely, and the technology content is getting higher and higher. Almost all high -tech technology can promote its development, especially the advent of the information age, and provides opportunities for the development of the major. However, as far as the monitoring industry is concerned, the system composition has not been clearly divided, which makes it inconvenient to communicate between engineers and users when talking about the security monitoring system.
For the security monitoring system, according to the different functions of the system, we divide the entire security monitoring system into seven layers -expression layers, control layers, processing layers, transmission layers, execution layers, support layers, and collection layers. Of course, as equipment integration is getting higher and higher, for some systems, some equipment may exist in the system as multiple layers at the same time.
. The expression layer
The expression layer is what we feel most intuitively, it shows the quality of the entire security monitoring system. Such as monitoring TV walls, monitoring, treble alarm speakers, automatic alarm calls, etc. are all of them.
. The control layer
The control layer is the core of the entire security monitoring system. It is the clearest manifestation of the level of system technology. There are two types of control methods -simulation control and digital control. Simulation control is an early control method. Its console is usually composed of a controller or analog control matrix. It is suitable for small local security monitoring systems. This control method costs lower and the failure rate is small. But for medium and large security monitoring systems, this method seems to be complicated and no price advantage. At this time, our more wise choice should be digital control. Digital control is the core of the control computer as the control system. It turns complex analog control operations into a simple mouse click operation, reduced the huge simulation controller stacking into a industrial control computer, and changes the complex and large number of control cables. For a serial telephone line. It turns mid -range monitoring into facts and provides possibilities for Internet remote monitoring. However, digital control is not so complete, the price of control is very expensive, the module waste, the system of the system may have the crisis of the entire collapse, and the lagging control, and so on.
. The processing layer
The processing layer may be called the audio and video processing layer. It will be assigned, enlarged, divided, etc. of the audio and video signals sent by the transport layer. Organic performance layer and the performance layer and the performance layer and the performance layer and the performance layer and the distribution layer. Connect the control layer. Audio and video assignors, audio and video amplifiers, video splitters, audio and video switching and other equipment belong to this layer.
. The transmission layer
The transmission layer is equivalent to the bloodline of the security monitoring system. In a small security monitoring system, our most common transmission layer equipment is video cables and audio cables. For mid -range surveillance systems, we often use radio frequency and microwaves. For remote monitoring, we usually use Internet. A cheap carrier. It is worth mentioning that the newly emerged transmission medium -network cable/fiber. Most people have a misunderstanding in digital security monitoring. They believe that the digital control monitoring system used by the control layer is a digital security monitoring system. In fact, it is not. The transmission medium of pure digital security monitoring system must be network cables or fiber. When the signal comes out of the collection layer, it has been prepared into a digital signal. The digital signal is running on the network that is currently mature. Theoretically no attenuation. This ensures that there is no loss of remote monitoring images. Compared. Of course, high -performance returns also require high -cost investment, which is one of the most important reasons why pure digital security monitoring systems cannot popularize.
5. Execution layer
E execution layer is the command object of our control instruction. At some point, it is not very good from the support layer and the collection layer we call later. That is the execution layer equipment. For example: gimbal, lens, decoder, ball, etc.
6. Support layer
, as the name suggests, the support layer is for support of the back -end equipment, protecting and supporting the collection layer and execution layer equipment. It includes auxiliary devices such as brackets, protectives, etc.
7. Collection layer
The collection layer is a key factor in the quality of the entire security monitoring system, and it is also the place with the largest cost of system cost. It includes lens, camera, alarm sensor, etc.
The new development of transmission technology in the security engineering
The wireless video surveillance accompanied by the rapid development of my country’s 3G network coverage, COFDM, WiFi and other technologies, and the civilization of satellites. 3G -based wireless video surveillance, COFDM wireless video surveillance, WIFI’s wireless video surveillance, satellite wireless video surveillance and other technologies, further improvement, wireless video business for further code rate, switching efficiency, delay, bandwidth stability and other aspects optimization. Wireless video surveillance will enter the era of rapid development.
For a long time, the video surveillance system is mainly used to monitor and control the important areas or remote locations. Video monitoring technology has also got more in the fields of power systems, telecommunications rooms, factories, urban transportation, water conservancy systems, community public security and other fields. More widely used. The video surveillance system transmits the surveillance point to the monitoring center in real time to facilitate the monitoring center for remote monitoring and timely command and disposal of emergencies.
The video surveillance based on traditional wired networks has obvious disadvantages. These disadvantages include: cloth points are limited, and the choice of monitoring points is generally close to the cable access point. This method limits the flexibility of the cloth point; the amount of cloth points is large, and the network cable and fiber need to be laid. Due to the volume of the basic network’s engineering project, the amount of engineering volume of the basic network needs It will often be very large, so generally wired monitoring is more suitable for occasions with the existence of basic networks; the project cycle is long, and the basic network is time -consuming and labor -intensive; lack of flexibility, inconvenient expansion and adjustment, it will increase the amount of engineering and unnecessary foundation. Network construction; lack of mobility, this is the congenital defect of the cable network.
In order to solve the above problems, wireless video surveillance came into being, so that video surveillance completely got rid of various restrictions caused by wired. It is foreseeable that with the continuous progress of wireless video surveillance related technologies, such as terminal technology, networking technology, transmission technology, etc., the wireless video surveillance business will become one of the most typical applications of wireless network technology.
. First of all, we must understand the following number of security engineering customers:
1. The real estate industry is now stipulated, so real estate development must build an intelligent system, otherwise it will not be approved and accepted; r will n2. The safety guarantee system of national administrative institutions must be installed in the safety prevention system. The technical defense regulations of this province can specify the regulations;
3, state -owned enterprises, public institutions;
4 , Private enterprises, units;
5, safety city construction units in various regions.
. All customers who understand the security project can take the right medicine, and deal with specific circumstances.
1. Usually you can take the initiative to find the person in charge of the relevant business, and make friends first. Introduction to my own social relationship network, contact related businesses, such as classmates, friends, relatives, etc.;
3, you can contact the construction design institutes in various regions, mutual benefit, and help you introduce related business; n4. Contact with bidding centers in various regions to obtain the construction information of relevant projects in time.