1 thought on “What are the marketing methods of the education and training industry?”

  1. At present, commonly used marketing methods are mainly divided into two categories, namely online promotion and offline promotion.

    . Online promotion
    It’s invasion of the Internet into all aspects of our lives, unknowingly affects the space connection between people. Nowadays, Internet promotion has become a commonly used promotion method in various industries, especially for enterprises based on Internet development, which is an indispensable means. The same is true of the education and training industry. What are the means of online promotion?

    1, online payment promotion

    The bidding for various digital media. For example, Baidu bidding, KOL placement, information flow, and the sponsorship of the show by giant institutions. This promotion method is relatively rude, and it is directly exposed by burning money, but it is effective.

    The marketing of most educational institutions giants will use paid promotion methods. It is strong and is not afraid of burning money. At the same time, local small institutions can also seek local websites, such as group buying websites to advertise.

    2, free online promotion

    has many channels for free promotion on online, two slightly shaking and major media channels are good places to obtain traffic. This method requires long -term operation to have better promotion effects. Like WeChat, you can spread and pull new methods through the WeChat public account, friend circle advertisement, etc. Among them, WeChat is the largest traffic entrance, and the user’s viscosity and payment function can be combined. Retain full set of marketing.

    . For example, the most popular short video promotion of the current popularity is to attract the attention of target users -stimulate interest and curiosity -to obtain user information through words or promotion buttons -promoting registration. Light class is an online education institution with K12, adult English, preschool education, etc. In 2015, it started with the public account and WeChat group as the main position in 2015. In early 2018, it entered the short video to quickly catch this wave of traffic dividends. The various products of each of its products apply for their respective accounts to attract correspondence users and form a traffic matrix. For example, Aurora Words are the main use of words, and the target users are students. At present, there are 1.249 million fans; Pandora’s English speaking in fluent English, the target users are mostly in the workplace, fans have 4.304 million. Most of the high -value teachers appeared in the photo, and the content creation was mostly combined with English teaching and life scenes.

    . Offline promotion
    For offline training institutions, offline promotion is an important promotion method, especially for areas within 3 kilometers around the organization. It is basically difficult to get customers.

    1, offline payment promotion

    offline paid promotion methods include bus stop advertising, shopping mall advertising, community advertising, etc. , I often see their advertisements on the bus stop sign.

    2, free promotion of offline

    The offline free promotion is mainly to push the school, bookstore, and community entrances. It is easier to screen target users in these areas. More. When the leaflet is issued, we can accompany some gifts, especially in the low grade, a balloon, a flower, etc. Followed by the crossroads of large shopping malls and main roads. There are a lot of people in these locations and there are many target users. We can find those who are slower and wearing casual people.

    . The promotion of alien cooperation
    In addition to conventional online enrollment and offline admissions, foreign cooperation has also become a special channel for enrollment in education and training institutions. Previously, Netease Cloud Class had a foreign cooperation with KFC, which caused heated discussions.

    The channels for cooperation in foreign industry are:

    1. Resource exchange

    In its own resources in exchange for the other party’s resources, such as the advertising location, the place of the advertising position, Put the advertisements of cooperative objects in your own advertisement, put advertisements from cooperative agencies on your own web platform, and so on.

    2, mutual support

    The activities that can be held or sponsored with the cooperation objects. Under this premise, find your own common users and determine according to user portraits to determine activity theme.

    3, WeChat push

    The public account push, community replacement, etc. For example, I have entered the community of the cooperative agency Community plus people.

    4. Product package

    Joint cooperation objects to make a product package to achieve the purpose of increasing product sales and expanding the market. For example, the mathematical counseling institution jointly draws a combination course, and the combination course has certain discounts, but this package consisting of products is best to have a common user group. The member alliance

    The cooperation agency to jointly launch a member card. After the user has a member card, you can enjoy the membership rights of any cooperation agency. For example, points acquisition, points exchange, etc.
    The background management system of the organization: smart exclusion/online appointment, face -to -face check -in, a variety of WeChat notifications, reminders, financial centers/settlement summary, student management/student archives, points, points points, points, points, points , Contract management/renewal warning, multi -campus management/role permission management;

    enrollment applets: use enrollment applets can quickly produce and release enrollment activities; you can publish institutions micro official website; Public assistant for publicity;

    Mu parents, teachers, and principals: trainees (parents) can check the learning situation at any time and receive various notices; teachers can handle affairs online, sign in and arrange homework for students ; Students can arrange online classes and leave for leave according to their own time; students and teachers can check their class statistics at any time through their mobile phones; Teachers can write lessons and upload classroom pictures to the students on their mobile phone.

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