5 thoughts on “What should I do if the liquor can’t be sold? The reason why liquor can’t be sold?”
Pam
Today, the competition in the liquor market is becoming more and more competitive, and many liquor brands are low in competitiveness, and it is even worse in summer! What causes this cause? After analysis, there are mainly the following reasons:
1. Marketing consciousness is not strong:
The white wine investment industry practitioners believe that summer is the off -season of liquor, sales in sales, sales The decline is also normal! But this kind of natural and inaction is a big mistake. I think the cause of this situation is that the liquor investment is improperly defensive in the market. Lack of awareness of active marketing; leading to the overall competitiveness of liquor franchisees in the off -season.
2. The product market positioning is not allowed to make the off -season fading:
For wine, beer is cool, so beer in summer is very large; What are your favorable advantages? This must be reasonably adjusted in the product type, structure and grade. Baijiu franchisee feedback said: In summer, the sales arcs of high -end wine and low -grade wine (such as light bottle wine) are not great. Consumers of products such as red wine are basically young and middle -aged. Therefore, we must consolidate the mainstream consumer groups of liquor, and do not focus on height liquor in the summer!
3, the improper promotion tactics make the off -season record poor:
It in the summer, I see a lot of including a lot Baijiu companies, including well -known products, are engaged in the “Buy One Gift and One” activity, but water and drinks are obviously more popular in summer. Therefore, in the promotional strategy of off -season, our liquor agent channel cannot be said to be the old one. It is the key to think about how to grasp the real needs of consumers!
4. Lack of strong brand support:
It we will see a phenomenon in the liquor industry, that is, many liquor brands, especially high -end liquor, will basically sell the product in the mall. No more, it is even more bleak in the off -season. Why is this so? This is the lack of product awareness and reputation in the white wine investment manufacturer. It cannot rely on loyalty and stable consumer groups to support the greater development of the market. Therefore, the high -priced liquor category must also have a high reputation brand foundation; otherwise, it will be difficult to establish a solid foundation.
5. The off -season marketing method of self -deception leads to the survival of the fame:
It some liquor brands are also growing steadily in the off -season. It is sold out, but in fact, it is not consumed by consumers! The root cause of this reason is that the liquor investment promotion industry will try to make each white wine agency channel purchase before the off -season. Sales in the off -season.
6. The manufacturer’s respective lines are:
manufacturers and terminal liquor franchise stores have not formed an effective joint force, so that the door of the off -season liquor franchise store is left out. In this regard, the first is that the liquor investment industry has not completely instilled and executed the off -season marketing tactics. The behavior of liquor agent channels often contrary to the wishes of the manufacturer; on the other hand Some of them have invested the main force into other best -selling products. In this way, the off -season is lighter.
What should I do? Quickly sell liquor. In fact, this problem is very simple. I made a liquor business in Shanghai. I earned 65 million in half a year. The business of liquor is really too profitable. I know it. At the beginning, I was also difficult. I also encountered the same problem. I do n’t know how to sell liquor, I do n’t know how to build a liquor sales network, but I have completely changed my life and destiny. One day I met Teacher Wang Zhaofeng, a master of liquor marketing planning in my life. After the teacher tasted my liquor, I appreciated my quality. At that time, I decided to help plan a national liquor marketing planning plan. In time, my warehouse sales reached more than 7 million, and the effect was very good, because my teacher, he had a sales group of more than 60,000 liquor dealers across the country. The promotion was promoted, and later I was constantly recruiting new dealers. Now I have opened more than 40 branches, and my dealer has more than 500. The annual profit is very high. If you put the wine Now it ’s not easy to sell, or I have encountered a lot of difficulties. You can search for Mr. Wu’s marketing plan online. This solution is very powerful. It is mainly because you are making white wine. You can use this solution in the short term. Let your liquor be denitrically, if your liquor quality is good, then you can let my teacher help you recruit some agents in his marketing group, or help you sell some sales. The white wine is quickly sold, which is much faster than you buy it yourself, and the channel is very powerful. You can cooperate with these people for a long time in the future. Is my answer feasible? Take it feasible
The goods cannot be sold. There are about 3 or 4 reasons. They are brands. quality. price. And the business environment. Wait for many factors. If you operate for a long time, the brand is very good. good quality. The cost performance is very high. Then in a large -scale place. Strengthen the promotion. Sales should be better.
There are many reasons for this reason, maybe because young people do not like to drink white wine, or feel that the taste of white wine is not so pure and stimulates their taste buds, so I like to drink some other drinks, so I don’t buy liquor. It will cause a low sales volume.
Today, the competition in the liquor market is becoming more and more competitive, and many liquor brands are low in competitiveness, and it is even worse in summer! What causes this cause? After analysis, there are mainly the following reasons:
1. Marketing consciousness is not strong:
The white wine investment industry practitioners believe that summer is the off -season of liquor, sales in sales, sales The decline is also normal! But this kind of natural and inaction is a big mistake. I think the cause of this situation is that the liquor investment is improperly defensive in the market. Lack of awareness of active marketing; leading to the overall competitiveness of liquor franchisees in the off -season.
2. The product market positioning is not allowed to make the off -season fading:
For wine, beer is cool, so beer in summer is very large; What are your favorable advantages? This must be reasonably adjusted in the product type, structure and grade. Baijiu franchisee feedback said: In summer, the sales arcs of high -end wine and low -grade wine (such as light bottle wine) are not great. Consumers of products such as red wine are basically young and middle -aged. Therefore, we must consolidate the mainstream consumer groups of liquor, and do not focus on height liquor in the summer!
3, the improper promotion tactics make the off -season record poor:
It in the summer, I see a lot of including a lot Baijiu companies, including well -known products, are engaged in the “Buy One Gift and One” activity, but water and drinks are obviously more popular in summer. Therefore, in the promotional strategy of off -season, our liquor agent channel cannot be said to be the old one. It is the key to think about how to grasp the real needs of consumers!
4. Lack of strong brand support:
It we will see a phenomenon in the liquor industry, that is, many liquor brands, especially high -end liquor, will basically sell the product in the mall. No more, it is even more bleak in the off -season. Why is this so? This is the lack of product awareness and reputation in the white wine investment manufacturer. It cannot rely on loyalty and stable consumer groups to support the greater development of the market. Therefore, the high -priced liquor category must also have a high reputation brand foundation; otherwise, it will be difficult to establish a solid foundation.
5. The off -season marketing method of self -deception leads to the survival of the fame:
It some liquor brands are also growing steadily in the off -season. It is sold out, but in fact, it is not consumed by consumers! The root cause of this reason is that the liquor investment promotion industry will try to make each white wine agency channel purchase before the off -season. Sales in the off -season.
6. The manufacturer’s respective lines are:
manufacturers and terminal liquor franchise stores have not formed an effective joint force, so that the door of the off -season liquor franchise store is left out. In this regard, the first is that the liquor investment industry has not completely instilled and executed the off -season marketing tactics. The behavior of liquor agent channels often contrary to the wishes of the manufacturer; on the other hand Some of them have invested the main force into other best -selling products. In this way, the off -season is lighter.
What should I do? Quickly sell liquor. In fact, this problem is very simple. I made a liquor business in Shanghai. I earned 65 million in half a year. The business of liquor is really too profitable. I know it. At the beginning, I was also difficult. I also encountered the same problem. I do n’t know how to sell liquor, I do n’t know how to build a liquor sales network, but I have completely changed my life and destiny. One day I met Teacher Wang Zhaofeng, a master of liquor marketing planning in my life. After the teacher tasted my liquor, I appreciated my quality. At that time, I decided to help plan a national liquor marketing planning plan. In time, my warehouse sales reached more than 7 million, and the effect was very good, because my teacher, he had a sales group of more than 60,000 liquor dealers across the country. The promotion was promoted, and later I was constantly recruiting new dealers. Now I have opened more than 40 branches, and my dealer has more than 500. The annual profit is very high. If you put the wine Now it ’s not easy to sell, or I have encountered a lot of difficulties. You can search for Mr. Wu’s marketing plan online. This solution is very powerful. It is mainly because you are making white wine. You can use this solution in the short term. Let your liquor be denitrically, if your liquor quality is good, then you can let my teacher help you recruit some agents in his marketing group, or help you sell some sales. The white wine is quickly sold, which is much faster than you buy it yourself, and the channel is very powerful. You can cooperate with these people for a long time in the future. Is my answer feasible? Take it feasible
There are many reasons why liquor cannot be sold, such as high price, and there is not much discount, and the brand’s effect is not very good
The goods cannot be sold. There are about 3 or 4 reasons. They are brands. quality. price. And the business environment. Wait for many factors. If you operate for a long time, the brand is very good. good quality. The cost performance is very high. Then in a large -scale place. Strengthen the promotion. Sales should be better.
There are many reasons for this reason, maybe because young people do not like to drink white wine, or feel that the taste of white wine is not so pure and stimulates their taste buds, so I like to drink some other drinks, so I don’t buy liquor. It will cause a low sales volume.