The highest degree of understanding and use of users is still self -service banks, and the proportion of “understanding and.” Only 7%said “do not understand”. The interviewees’ familiarity with telephone banks followed closely. 67%of the investigators who learned about this business, with 37%of users. Although online banks have learned more people (64%), the proportion of use is not high, only 27%, which has nothing to do with the relatively complicated security concerns and operations of online banks. Relatively speaking, due to the short opening time, the mobile banking business of many banks can provide many business functions, and it is limited by mobile phone models and functions. To understand this business, users account for only 10%of the number of investigations.nIn the survey, it was also found that the function of the new bank’s business was the most knowledgeable payment fee. 70%of the investigators chose this item, followed by the access and remittances. %And 42%. Only a quarter of the investigators knew that foreign exchange and securities transactions could be conducted through the new banking business. On the one hand, because the business such as deposits and payment is closely related to daily life, it will naturally receive more attention; on the other hand, the lack of trust in the security of electronic banking channels will also make some users be more willing to choose counter services for securities foreign exchange and so on. trade.nThrough the summary analysis of the answers to these questionnaires, we found that the results obtained in the survey of the new bank’s business and the advantages of such business are basically the same as the results of the online survey.nSafe and convenient most attentionnIn the process of enjoying the business services of the new bank, the two factors with the highest attention of the investigators are also safe and convenient. The “economic” factors are not much attention. There are two main reasons: First, compared with the traditional business of most banks, there are no discounts in terms of charging standards. Online banking and bank cards may also need to collect standards, so they are not attractive to users; In addition, although some banks have implemented preferential policies or phased promotional activities for the new bank business, they did not attract more users’ attention due to insufficient publicity. At present, many users think that there is no difference in charging standards between banks, so they do not pay much attention to this factor when choosing. The minimum attention of “brand” factor shows that for new bank users, the brand concept is far from popular. At present, there are only a handful of brands in the new bank business market, and they are not mature from content to form. However, with the opening and deepening of the domestic banking industry, competition will become more intense, and the brand will become a magic weapon for banks to attract a loyal customer base. Many domestic banks have now realized this problem and made attempts.nThe new banking business is insufficientnIt is worth noting that the investigators’ feedback on the business defects of the new bank. The survey results show that most investigators believe that there are still various deficiencies in the new banking business. From the perspective of satisfaction, the highest proportion is telephone banking, while the same indicator value of self -service banks, online banking and mobile banking is low.nThe first is that the bank’s service is not satisfactory. The opinions of self -service banks are concentrated in the two issues: “less outlet settings” and “frequent machine failures”. Secondly, concerns about the hidden dangers of online banking and mobile banking are more prominent. This is mainly the “fake websites” incident and “Trojan” that have brought to users. Due to the high chance of loss of mobile phones, the information stored in the mobile phone is easy to be stolen. In addition, some investigators believe that online banking and mobile banking are “complicated”. It can be seen whether the operation is simple and easy to do. Therefore, in addition to the easier operation method of design in the future, banks should also make more users easily understand and master the operation methods of the new banking business to eliminate some potential customers to high -tech trading channels ” The psychology of discouraged. In addition, 30%of the investigators believe that mobile banking “restrictions on mobile models and functions” is also a major defect, affecting the promotion of business; for telephone banks, 25%and 15%of the investigators believe that those who are considered by the investigators consider “Menu level settings are unreasonable” and “not clear and clear voice prompts”, these are aspects that require banks to continue to improve.nSurvey conclusion: By analyzing the results of the bank’s outlets, we believe that consumers have a certain understanding of the new banking business, and have been recognized by users with their convenience and other advantages. At the same time, because the new banking business has not opened for a long time, banks also need to continue to work hard in terms of services, technology and hardware facilities to solve the security issues that users are generally worried about and improve the shortcomings of services. In terms of management and marketing, it should also strengthen the promotion of the superiority and operation methods of the new bank’s business, and integrate the business to form a distinctive bank brand, so as to win the favor of more customers, and make the new new and make the new new. The banking business continues to develop healthy and vigorously. Question: I want to study with a personalized bank card. Do you have information? Hehe Answer: Haha! This is really not!
It is recommended that you go to “ask the volume star” to design the questionnaire yourself, so that there are many people who have been investigated, and the scope of contact is wide. I think the report made of such results is more feasible!
The highest degree of understanding and use of users is still self -service banks, and the proportion of “understanding and.” Only 7%said “do not understand”. The interviewees’ familiarity with telephone banks followed closely. 67%of the investigators who learned about this business, with 37%of users. Although online banks have learned more people (64%), the proportion of use is not high, only 27%, which has nothing to do with the relatively complicated security concerns and operations of online banks. Relatively speaking, due to the short opening time, the mobile banking business of many banks can provide many business functions, and it is limited by mobile phone models and functions. To understand this business, users account for only 10%of the number of investigations.nIn the survey, it was also found that the function of the new bank’s business was the most knowledgeable payment fee. 70%of the investigators chose this item, followed by the access and remittances. %And 42%. Only a quarter of the investigators knew that foreign exchange and securities transactions could be conducted through the new banking business. On the one hand, because the business such as deposits and payment is closely related to daily life, it will naturally receive more attention; on the other hand, the lack of trust in the security of electronic banking channels will also make some users be more willing to choose counter services for securities foreign exchange and so on. trade.nThrough the summary analysis of the answers to these questionnaires, we found that the results obtained in the survey of the new bank’s business and the advantages of such business are basically the same as the results of the online survey.nSafe and convenient most attentionnIn the process of enjoying the business services of the new bank, the two factors with the highest attention of the investigators are also safe and convenient. The “economic” factors are not much attention. There are two main reasons: First, compared with the traditional business of most banks, there are no discounts in terms of charging standards. Online banking and bank cards may also need to collect standards, so they are not attractive to users; In addition, although some banks have implemented preferential policies or phased promotional activities for the new bank business, they did not attract more users’ attention due to insufficient publicity. At present, many users think that there is no difference in charging standards between banks, so they do not pay much attention to this factor when choosing. The minimum attention of “brand” factor shows that for new bank users, the brand concept is far from popular. At present, there are only a handful of brands in the new bank business market, and they are not mature from content to form. However, with the opening and deepening of the domestic banking industry, competition will become more intense, and the brand will become a magic weapon for banks to attract a loyal customer base. Many domestic banks have now realized this problem and made attempts.nThe new banking business is insufficientnIt is worth noting that the investigators’ feedback on the business defects of the new bank. The survey results show that most investigators believe that there are still various deficiencies in the new banking business. From the perspective of satisfaction, the highest proportion is telephone banking, while the same indicator value of self -service banks, online banking and mobile banking is low.nThe first is that the bank’s service is not satisfactory. The opinions of self -service banks are concentrated in the two issues: “less outlet settings” and “frequent machine failures”. Secondly, concerns about the hidden dangers of online banking and mobile banking are more prominent. This is mainly the “fake websites” incident and “Trojan” that have brought to users. Due to the high chance of loss of mobile phones, the information stored in the mobile phone is easy to be stolen. In addition, some investigators believe that online banking and mobile banking are “complicated”. It can be seen whether the operation is simple and easy to do. Therefore, in addition to the easier operation method of design in the future, banks should also make more users easily understand and master the operation methods of the new banking business to eliminate some potential customers to high -tech trading channels ” The psychology of discouraged. In addition, 30%of the investigators believe that mobile banking “restrictions on mobile models and functions” is also a major defect, affecting the promotion of business; for telephone banks, 25%and 15%of the investigators believe that those who are considered by the investigators consider “Menu level settings are unreasonable” and “not clear and clear voice prompts”, these are aspects that require banks to continue to improve.nSurvey conclusion: By analyzing the results of the bank’s outlets, we believe that consumers have a certain understanding of the new banking business, and have been recognized by users with their convenience and other advantages. At the same time, because the new banking business has not opened for a long time, banks also need to continue to work hard in terms of services, technology and hardware facilities to solve the security issues that users are generally worried about and improve the shortcomings of services. In terms of management and marketing, it should also strengthen the promotion of the superiority and operation methods of the new bank’s business, and integrate the business to form a distinctive bank brand, so as to win the favor of more customers, and make the new new and make the new new. The banking business continues to develop healthy and vigorously. Question: I want to study with a personalized bank card. Do you have information? Hehe Answer: Haha! This is really not!
It is recommended that you go to “ask the volume star” to design the questionnaire yourself, so that there are many people who have been investigated, and the scope of contact is wide. I think the report made of such results is more feasible!