1 thought on “New Customer Activity Plan for Beauty Salon”
Monica
In order to ensure that things or scientific work are carried out in an orderly manner, the plan is often required. The plan is a written plan. So have you understood the plan? The following is a new customer activity plan for the beauty salon collected and organized. I hope it will be helpful to everyone. Net beauty salon new customer activity plan 1. Draw the credit card owner and sub -card system to implement the “member registered card” mode The method of each member card only needs to add a total of 10%of the amount of the member card value amount. , You can apply for a record card, each member card can handle up to 5 record cards. The holders of the name card can enjoy the same treatment as members, but the number of consumption or validity time is proportional to the face value. The name card can be recharged or overdraft, and the overdraft amount does not exceed 100%of the face value. The overdraft amount is borne by the main card holder. The beauty shop according to the main card consumption amount and the sum of all overdraft quotas to notify the master before the critical limit of the critical limit. Card holders are recharged, otherwise they will be suspended. The advantage of this method is that your member can take the beauty membership card as a gift (different from the borrowing of the membership card in the process of use, because it is “borrowing”, this is “send”, the difference in interpersonal relationships differences in interpersonal relationships Big), you can also expand the number of quasi -members while increasing the cash flow. It is especially useful for customers who think that their own consumption needs are limited but need to do well. Interests will increase, and old members will bring new consumption. . Promoting the “women’s consumption, men’s money” model . A denying fact is that the wealth of today’s society is more in the hands of men, and they often care for themselves or should The lady is very willing to pay, especially the lady’s beauty. Guineders can promote the gifts of the member card as a man who gives them to their own hearts (of course, the project must be appropriately packaged and promoted), which expands the customer base and cash flow, and you you It will be found that as long as the personnel and methods of the sales are appropriate, this new customer base is easier to get out of pocket than ladies. three, the union of the union, joint promotion is to unite the customer’s consumption -related clothing, leather bags, shoes, cosmetics, cosmetics and other industries to select one of the suitable one of the industries to form a business Alliance (don’t be too far away from the current two beauty shops), as long as customers become members of one of the members, the members of all members of the entire alliance merchant, enjoy the various offers provided by the alliance members, etc., similar to the various bank credit cards Function, but unlike the generalization of bank credit cards, it is more professional and regional concentration. This can share customer resources, expand the quasi -customer base, and long -term reducing promotional costs and improving the popularity of beauty shops. This method is not novel, but the results of the operation of multiple cities and industries are very effective, and the characteristics of different people’s operations will be different. . Drawing on the marketing model of the meeting, using free training and friendship activities to promote membership cards such as members The free training lectures such as free beauty, housekeeping, children’s education and other free training lectures or children’s two stores In the friendship activity, the old members started to lead relatives and friends to participate, slowly expanded the scope, form word of mouth, and promote the brand concepts of the membership cards and other stores in the process. And reputation. The above methods do not require huge advertising investment. More importantly, customer communication and long -term persistence. Of course, with the opportunity of the store celebration, proper publicity can be implemented faster and more effective. Advertising ‘launching methods and store activities, I believe that your store has enough experience to operate, so I won’t go into details here. Net beauty salon new customer activity plan 2. Effectively invite customers one month before the event hanging the “terminal meeting” theme banner and promotional poster outside the store, placed in the store The product showcase highlights the brand, and the overall building atmosphere is created. Whether it can effectively invite customers to directly affect the success or failure of the terminal. For the beauty salon with a good customer source, we recommend selling invitations, and give off products and service items with invitation letters. One can determine the number of people and reduce the cost burden on the cost. is not a good beauty salon for customers. Free delivery invitations are undoubtedly more practical and effective. You can invite customers through old customers to bring new customers or send orders in the community. Generally speaking, inviting customers must also be based on the actual situation of the beauty salon. Whether it is “selling” or “selling” or “sending”, “send”, “selling”, it is necessary to fully consider and implement it. . Do a detailed plan 3 days before the terminal meeting, the list of participation should be basically determined. For the old customers on the participating list, call out the file to fully understand the consumption of customers in the beauty salon. For new customers, we must pay attention to guidance and information based on their feedback: such as age, occupation, etc. to make sales planning as much as possible. Consider the content and creative process of the terminal meeting according to the information summary, and formulate a detailed appreciation plan. The main purpose of the beauty salon at the end of the year at the end of the beauty salon is to contact the old customers of the beauty salon to contact the feelings of customers. In actual operations, there will often be these misunderstandings in the end of the beauty salon: 1. The goal is unclear, what is the real thing? many beauty salons are planning to answer the party. It is expected that customers can enjoy it and want to promote the sales of beauty salons. They also want to expand the influence of beauty salons. A gratitude must have a fixed theme, or a preferential preferential for customers, or beauty projects. With a clear goal, a targeted organization can organize a successful appreciation meeting. 2. Excessive dependence on the lecturer, the terminal will not be equal to lectures. This thanksgiving will often rely too much on the lecturers. The whole thank you will come down. Except for lecturers, there are no other content support. Such a thank -you meeting does not attract the favor and interests of customers, and the participation is not enough. 3. The plan is not meticulous, and the details are missed. The thank you will consider many details. Specific processes, prepared materials, propaganda methods, venue arrangements, etc., all need to be prepared in advance. Doing details is a necessary factor for the success of the terminal. The audio at the venue is good or bad? Invite customers to prepare files? Is the meeting process interlocking? Is the preparations fully? These require the beauty salon seriously and comprehensive planning and implementation of each link. 4. Insufficient time and intensity of the single promotion or the business color is too strong. The successful terminal thanksing will make customers feel comfortable, and it cannot show too strong business colors and make customers disgusted. Net beauty salon new customer activity plan 3. The purpose and significance of the beauty salon to hold the year -end gratitude meeting: Generally speaking, the beauty salon year -end thank you will have the following purpose: 1. Thanksgiving customer – —The end of the year is the busy season of various industries, strengthening customers’ loyalty in various forms of returning old customers. This in a pleasant atmosphere to cultivate the feelings of customers and beauty salons, and promote customers and employees to become friends. 2. All -customer coverage -A meeting locks 90%of old customers, so that customers are not lost. 3. Performances double -drive sales, improve the performance of beauty salons, and achieve great performance in a short time. 4. Consumption upgrade -30 days B passenger hient A, C passenger hike B passenger, through the exchanges of the terminal, guide, educate customers’ consumption and healthy beauty. 5. Publication of new products -the promotion of new products and new projects gives customers freshness. 6. A large number of new -80%of old customers introduce new customers, retain old customers with various promotional activities, and develop new customers. 7. Absolute transactions -80%of the old customers, more than 50%of new customers 8. Employees -employees ‘revenue of more than 3 times, which is conducive to team stability, through supervision of the influence of teachers’ influence , Strengthen the awareness of sales of beauticians and improve sales capabilities. 9. Locking the future -80%of customers are firmly locked, huge industry influence, creating a local popularity in the local. 10. Veritage to the guest -80%of the sleeping customers are activated to produce again . Various ways of holding the year -end thank you meeting of beauty salons Activity forms: Gala Preferential policies recharge consumption driving crowd draw dinner In the form of activity, the entire meeting can be connected in series from various entertainment programs to integrate the preferential, promotion, new products, projects, and other sales content into the game link. Increase interesting and easily achieved sales purposes. . The topic of various beauty salons for the year -end gratitude meeting Activity themes: Thanksgiving and thank you, member carnival day, health culture festival, beauty health forum, beauty art festival, and so on. . The design scheme of the year -end gratitude of the beauty salon (1) The purpose of the main activity: determine the real purpose of the activity and clear hope. Customer thanks, gratitude conferences, cultural festivals, corporate publicity, expert forums, new project promotion. (2) Objectives: The standards and performance of the activities should be achieved, the image of the store and the accumulation of customers. Be sure to digitize, standardize, and measure it. (3), activity content: The corresponding activity content is developed according to the theme of the event, which can be a single form or a combination form. (4) Methods of activity 1. Internal publicity: (1), banner promotion in the beauty salon store, paste advertisements, and attract customers; (2),,,,,,,,,,,,,, to,,,, to,,,, Beauty artists preach to customers and pass on activity information. (3) The annual event plan of the suspension of beauty salons allows customers to make the whole year’s event plan in Mingxia store. (4) Use the SMS platform to send text messages to customers to inform the customer’s activity plan. (5) Call the customer to call the customer for telephone marketing. 2. External publicity (1) Promotion promotion outside the store. (2), issue leaflets and invitation letters to publicize. (3), online advertising. (4), advertising media, newspapers, TV radio propaganda. (5) Publicity. (6) Publicity of market propaganda staff. (5), conference policy 1. Pre -meeting marketing -determine preferential policies, preparations and target performance in advance. 2. Marketing during the meeting -formulate conference activities, activities details, and event preferential activities. 3. Marketing after the meeting -After the meeting, the preferential policies and implementation measures for unappeared customers. (6), event participation objects The active participants are the following roles: organizers (beauty salons), participants (customers), embodiments (beauty salons, equipment party, audio providers , Performant), propaganda (advertising, radio, reporter, me), supporters (manufacturers, experts, partners). (7) Activity supporters The active supporters mainly refer to the product supplier of the beauty salon, as well as some friendship party. A good meeting must have the strong support of the manufacturer, and the attractiveness of customers has great advantages. (8) The event holding time The athletic year -end thank -you meeting will generally be arranged at the end of the year, that is, at the end of December, many people will also arrange for the next year of the next year, or around the Spring Festival, but for the various rows, but for the various rows All kinds of customer activities must be held in various industries, especially some Shang Chao, which will conduct promotional activities in advance. In order to allow customers’ money to consume in advance in their own beauty salons, the time is arranged in December and January. (9) Materials and accessories required for activities: slightly
In order to ensure that things or scientific work are carried out in an orderly manner, the plan is often required. The plan is a written plan. So have you understood the plan? The following is a new customer activity plan for the beauty salon collected and organized. I hope it will be helpful to everyone.
Net beauty salon new customer activity plan 1. Draw the credit card owner and sub -card system to implement the “member registered card” mode
The method of each member card only needs to add a total of 10%of the amount of the member card value amount. , You can apply for a record card, each member card can handle up to 5 record cards. The holders of the name card can enjoy the same treatment as members, but the number of consumption or validity time is proportional to the face value. The name card can be recharged or overdraft, and the overdraft amount does not exceed 100%of the face value. The overdraft amount is borne by the main card holder. The beauty shop according to the main card consumption amount and the sum of all overdraft quotas to notify the master before the critical limit of the critical limit. Card holders are recharged, otherwise they will be suspended.
The advantage of this method is that your member can take the beauty membership card as a gift (different from the borrowing of the membership card in the process of use, because it is “borrowing”, this is “send”, the difference in interpersonal relationships differences in interpersonal relationships Big), you can also expand the number of quasi -members while increasing the cash flow. It is especially useful for customers who think that their own consumption needs are limited but need to do well. Interests will increase, and old members will bring new consumption.
. Promoting the “women’s consumption, men’s money” model
. A denying fact is that the wealth of today’s society is more in the hands of men, and they often care for themselves or should The lady is very willing to pay, especially the lady’s beauty.
Guineders can promote the gifts of the member card as a man who gives them to their own hearts (of course, the project must be appropriately packaged and promoted), which expands the customer base and cash flow, and you you It will be found that as long as the personnel and methods of the sales are appropriate, this new customer base is easier to get out of pocket than ladies.
three, the union of the union, joint promotion
is to unite the customer’s consumption -related clothing, leather bags, shoes, cosmetics, cosmetics and other industries to select one of the suitable one of the industries to form a business Alliance (don’t be too far away from the current two beauty shops), as long as customers become members of one of the members, the members of all members of the entire alliance merchant, enjoy the various offers provided by the alliance members, etc., similar to the various bank credit cards Function, but unlike the generalization of bank credit cards, it is more professional and regional concentration.
This can share customer resources, expand the quasi -customer base, and long -term reducing promotional costs and improving the popularity of beauty shops. This method is not novel, but the results of the operation of multiple cities and industries are very effective, and the characteristics of different people’s operations will be different.
. Drawing on the marketing model of the meeting, using free training and friendship activities to promote membership cards such as members
The free training lectures such as free beauty, housekeeping, children’s education and other free training lectures or children’s two stores In the friendship activity, the old members started to lead relatives and friends to participate, slowly expanded the scope, form word of mouth, and promote the brand concepts of the membership cards and other stores in the process. And reputation.
The above methods do not require huge advertising investment. More importantly, customer communication and long -term persistence. Of course, with the opportunity of the store celebration, proper publicity can be implemented faster and more effective. Advertising ‘launching methods and store activities, I believe that your store has enough experience to operate, so I won’t go into details here.
Net beauty salon new customer activity plan 2. Effectively invite customers
one month before the event hanging the “terminal meeting” theme banner and promotional poster outside the store, placed in the store The product showcase highlights the brand, and the overall building atmosphere is created.
Whether it can effectively invite customers to directly affect the success or failure of the terminal. For the beauty salon with a good customer source, we recommend selling invitations, and give off products and service items with invitation letters. One can determine the number of people and reduce the cost burden on the cost.
is not a good beauty salon for customers. Free delivery invitations are undoubtedly more practical and effective. You can invite customers through old customers to bring new customers or send orders in the community. Generally speaking, inviting customers must also be based on the actual situation of the beauty salon. Whether it is “selling” or “selling” or “sending”, “send”, “selling”, it is necessary to fully consider and implement it.
. Do a detailed plan
3 days before the terminal meeting, the list of participation should be basically determined. For the old customers on the participating list, call out the file to fully understand the consumption of customers in the beauty salon. For new customers, we must pay attention to guidance and information based on their feedback: such as age, occupation, etc. to make sales planning as much as possible. Consider the content and creative process of the terminal meeting according to the information summary, and formulate a detailed appreciation plan.
The main purpose of the beauty salon at the end of the year at the end of the beauty salon is to contact the old customers of the beauty salon to contact the feelings of customers. In actual operations, there will often be these misunderstandings in the end of the beauty salon:
1. The goal is unclear, what is the real thing?
many beauty salons are planning to answer the party. It is expected that customers can enjoy it and want to promote the sales of beauty salons. They also want to expand the influence of beauty salons. A gratitude must have a fixed theme, or a preferential preferential for customers, or beauty projects. With a clear goal, a targeted organization can organize a successful appreciation meeting.
2. Excessive dependence on the lecturer, the terminal will not be equal to lectures.
This thanksgiving will often rely too much on the lecturers. The whole thank you will come down. Except for lecturers, there are no other content support. Such a thank -you meeting does not attract the favor and interests of customers, and the participation is not enough.
3. The plan is not meticulous, and the details are missed.
The thank you will consider many details. Specific processes, prepared materials, propaganda methods, venue arrangements, etc., all need to be prepared in advance. Doing details is a necessary factor for the success of the terminal. The audio at the venue is good or bad? Invite customers to prepare files? Is the meeting process interlocking? Is the preparations fully? These require the beauty salon seriously and comprehensive planning and implementation of each link.
4. Insufficient time and intensity of the single promotion or the business color is too strong.
The successful terminal thanksing will make customers feel comfortable, and it cannot show too strong business colors and make customers disgusted.
Net beauty salon new customer activity plan 3. The purpose and significance of the beauty salon to hold the year -end gratitude meeting:
Generally speaking, the beauty salon year -end thank you will have the following purpose:
1. Thanksgiving customer – —The end of the year is the busy season of various industries, strengthening customers’ loyalty in various forms of returning old customers.
This in a pleasant atmosphere to cultivate the feelings of customers and beauty salons, and promote customers and employees to become friends.
2. All -customer coverage -A meeting locks 90%of old customers, so that customers are not lost.
3. Performances double -drive sales, improve the performance of beauty salons, and achieve great performance in a short time.
4. Consumption upgrade -30 days B passenger hient A, C passenger hike B passenger, through the exchanges of the terminal, guide, educate customers’ consumption and healthy beauty.
5. Publication of new products -the promotion of new products and new projects gives customers freshness.
6. A large number of new -80%of old customers introduce new customers, retain old customers with various promotional activities, and develop new customers.
7. Absolute transactions -80%of the old customers, more than 50%of new customers
8. Employees -employees ‘revenue of more than 3 times, which is conducive to team stability, through supervision of the influence of teachers’ influence , Strengthen the awareness of sales of beauticians and improve sales capabilities.
9. Locking the future -80%of customers are firmly locked, huge industry influence, creating a local popularity in the local.
10. Veritage to the guest -80%of the sleeping customers are activated to produce again
. Various ways of holding the year -end thank you meeting of beauty salons
Activity forms: Gala Preferential policies recharge consumption driving crowd draw dinner
In the form of activity, the entire meeting can be connected in series from various entertainment programs to integrate the preferential, promotion, new products, projects, and other sales content into the game link. Increase interesting and easily achieved sales purposes.
. The topic of various beauty salons for the year -end gratitude meeting
Activity themes: Thanksgiving and thank you, member carnival day, health culture festival, beauty health forum, beauty art festival, and so on.
. The design scheme of the year -end gratitude of the beauty salon
(1) The purpose of the main activity: determine the real purpose of the activity and clear hope. Customer thanks, gratitude conferences, cultural festivals, corporate publicity, expert forums, new project promotion.
(2) Objectives: The standards and performance of the activities should be achieved, the image of the store and the accumulation of customers. Be sure to digitize, standardize, and measure it.
(3), activity content: The corresponding activity content is developed according to the theme of the event, which can be a single form or a combination form.
(4) Methods of activity
1. Internal publicity:
(1), banner promotion in the beauty salon store, paste advertisements, and attract customers;
(2),,,,,,,,,,,,,, to,,,, to,,,, Beauty artists preach to customers and pass on activity information.
(3) The annual event plan of the suspension of beauty salons allows customers to make the whole year’s event plan in Mingxia store.
(4) Use the SMS platform to send text messages to customers to inform the customer’s activity plan.
(5) Call the customer to call the customer for telephone marketing.
2. External publicity
(1) Promotion promotion outside the store.
(2), issue leaflets and invitation letters to publicize.
(3), online advertising.
(4), advertising media, newspapers, TV radio propaganda.
(5) Publicity.
(6) Publicity of market propaganda staff.
(5), conference policy
1. Pre -meeting marketing -determine preferential policies, preparations and target performance in advance.
2. Marketing during the meeting -formulate conference activities, activities details, and event preferential activities.
3. Marketing after the meeting -After the meeting, the preferential policies and implementation measures for unappeared customers.
(6), event participation objects
The active participants are the following roles: organizers (beauty salons), participants (customers), embodiments (beauty salons, equipment party, audio providers , Performant), propaganda (advertising, radio, reporter, me), supporters (manufacturers, experts, partners).
(7) Activity supporters
The active supporters mainly refer to the product supplier of the beauty salon, as well as some friendship party. A good meeting must have the strong support of the manufacturer, and the attractiveness of customers has great advantages.
(8) The event holding time
The athletic year -end thank -you meeting will generally be arranged at the end of the year, that is, at the end of December, many people will also arrange for the next year of the next year, or around the Spring Festival, but for the various rows, but for the various rows All kinds of customer activities must be held in various industries, especially some Shang Chao, which will conduct promotional activities in advance. In order to allow customers’ money to consume in advance in their own beauty salons, the time is arranged in December and January.
(9) Materials and accessories required for activities: slightly