5 thoughts on “How to operate a convenience store?”

  1. Where did you go? Where did the product go? Where did the customer go? Such a regional supermarket is happening. So I first warned everyone that leading companies faced a big problem, and cash flowed out.我们便利店应该做的几件事情:一、发展思路;二、员工动力;三、业绩提升;四、模式创新我们零售的根本很简单,商品(真、安全),顾客(变、懒), Our core problem is to work around goods, customers, fun, affordable, service and efficiency.
    [1] Sinking down the whole channel
    The first, the operation and marketing of stores are the core. Second, it is necessary to think about what the strategy is to really do omni -channel marketing, which needs to be invested. First of all, you give consumers with so many discounts, which resources come from? Second, you have to build a marketing platform. The development of your entire system, whether it is doing it yourself or a third party, you have to pay for it yourself. In addition, the entire operation team needs people. For example, every 40 or fifty people are doing it now, and how much money it takes for each year. There are so many discounts for consumers every month, who will give you money? Third, if you really want to do it, don’t consider selling things at once. The user is very disgusted. You have to give him the discount and interact with him. In this process, build a close relationship, and then slowly think about this problem slowly. Essence
    [2] Timely grasp consumer needs
    What is omni -channel? I don’t understand more and more. I can only say that the current consumers are changing. The omnidirectional channel I understand is the channel that can be exposed to consumers, so we desperately in various channels such as PC, mobile terminal, WeChat, etc. Wait, we all made efforts and attempts. It’s like I have just started to understand O2O, so today, it is more vague. Because consumer demand has been constantly changing, it is finally to return to how we do omniocators, which means how to truly and timely grasp the needs of consumers and meet the needs of consumers. This is the direction we need to work hard and do.
    [3] If you want to know what you want to do
    In from the perspective of retail and convenience stores, the concept of omni -channels of the two is different. As a retail industry, the omni -channel may establish a comprehensive, multimedia communication and sales channel with customers. But for convenience stores, the omni -channel is actually not like selling goods. The core I understand is how the customer changes the customer. For example, customers look at the poster from the past. Former customers were willing to go shopping, and now they are willing to watch videos at home. Like this change, how can we build another or more complete way of communication. This is our understanding. When the convenience store itself is doing omni -channel, what do we have to do, if we want to sell goods, we should do e -commerce. Instead of doing convenience stores.
    This the entire Internet has changed very quickly. The subsidy gameplay of each giant is different, and the ultimate goal is different. There are too many cases where they are hot. In the end, they did n’t do anything. If you think about what you want to do well, this is the most important thing to pay attention to.
    [4] Can’t bypass the line online. Convenience stores should do our job
    The most basic core of our online business is to introduce some online customer information data. By following these with these Platforms such as WeChat and Alipay, which are now cooperating, are more suitable for our customers and fan bases that are more suitable for us. At present, the data of members of the WeChat platform and other members of the public platform and members of offline physical stores have been opened, which is also the marketing platform of our internal omni -channel.
    The core work of offline is to do the core products and services to customers, so that offline customers have more convenient choices when experiencing, so we choose WeChat payment and Alipay, etc. Express business.
    The development of retail has always been around the experience of customers in the store. Now the change of our marketing method is only the transformation of customers to accept information. Convenience store services can meet the customer’s immediate needs. Our impact is not particularly large. How do you do in the Internet era? The most fundamental thing should be done. The online Internet must find an irreplaceable part of the offline. As long as we do the job we need to do well.
    How to do it in the Internet era? The most fundamental thing should be done. The online Internet must find an irreplaceable part of the offline. As long as we do the job we need to do well.

  2. How to operate a convenience store? There are a lot of factors to do a convenient store. Just like a person, first of all, if you have a connotation, there will be many friends who are willing to associate with you. The same is true for convenience stores, so there are mainly the following factors in a convenient shop:
    . Whether the convenience store image attracts customers.
    . Whether there is a brand image, whether customers buy things here trust you.
    . Whether the product display is beautiful and whether the customer likes it.
    . Whether the location structure of the convenience store store is reasonable, whether there is a dead corner or not to create sales in every corner.
    . Whether the product structure is reasonable, whether the matching of the first, second and third -tier products can create the maximum profits, and whether the seasonal products, new products, and conventional products have caused old customers.
    6. Whether the system’s sales and deposit management are reasonable and whether the shopping malls are strictly controlled.
    Seven, whether the service attitude and service awareness of convenience stores are satisfied with customers.
    8. Whether the management of convenience store employees satisfy customers, and whether the store’s cleaning and hygiene will be cleaned daily, and the three monthly cleaning.
    Is, whether the integrity of the product and the richness of the product can meet more than 90%of customers.
    This, you can engage in a vigorous promotion. If the above is lacking, it is better not to do it, so as not to fight the grass and shock, it is not good to be, and the convenience store customers can’t keep it. Instead, let your competitors dig your old customers with a better promotional way.
    The stores need to be continuously innovated and improved, the product structure is constantly updated, and the style is constantly innovating, so as to retain the hearts of customers. In fact, promotion is not the biggest key, the key is the inner thing. Therefore, we must continue to learn professional retail knowledge, do a store, custody to the manager, and continue to open chain through this convenience store. Take the development of chain, branding, scale, scientific, and innovative development.

  3. The operation of the convenience store lies in two aspects, one is the external image: decoration layout, product placement, and the image of the clerk
    one is the connotation of the connotation: good service, scientific management, cost control
    The operation of convenience stores in convenience stores It lies in refined management, and uses the attitude of operating enterprises to operate convenience stores. All aspects must be on the regular route. In the final analysis, it depends on attracting customers and expanding traffic, so service is the key

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  5. The physical stores are facing the same problem, that is, customers are difficult to find, it is difficult to get customers, and store sales and performance cannot be raised. In order to crack these problems, physical stores must try new channels and methods. Right now, more and more physical stores have begun to use community group purchase distribution models, relying on social circles for distribution, veteran pushing new customers, layers of distribution to achieve fission.
    By accessing the new retail system platform, physical store owners can move offline business to online. To make distribution in the store, we must first determine what kind of new retail system to choose. The new retail system of the soldiers of the soldiers, covering consumer terminals, built -in distribution levels, commissioners and other diversified distribution functions. At the same time, it can also support multi -user mall models to achieve upstream and downstream omni -channel marketing. Retail system.

    . How to use community group purchase to carry out distribution business?
    1. Set the basic rules of distribution
    Maipan distribution? Turn on distribution activities, set up distribution levels, adjust the proportion of commissions, and put the distribution product to the product details page to the homepage to attract users.
    2. Construction distribution market
    The more diverse distribution products in stores, the greater the choice space for distributors, which is more conducive to expanding the distribution market. It is recommended that convenience stores set up a reasonable distribution level and commission ratio based on business development needs, and build the distribution market.
    3. Set the enthusiasm of different distribution levels
    This can adjust the distribution level and commission ratio on the new retail system of small soldiers. By adjusting the renewal and reward data of distribution Team development business. Generally speaking, the more business you do, the more subordinate the development, the higher the commission you get, so that you can form a good marketing form.
    4. Carrying out discount activities
    In on the small soldiers’ new retail system, you can also increase sales through groups, spikes, full reduction and other activities. Holding these activities can increase the market exposure of stores and products, attract the market exposure, attract attraction To more users, it can also bring higher sales and increase traffic conversion rate.
    . Distribution fission
    Social sharing: distribution and fission is a marketing model that is more promising in physical stores at the moment. The distribution team can continue to share product links in the community. Return. If your client continues to send the link to your friends and friends to buy the product, then the old customers can also get a commission, which will also achieve distribution and splitting.
    The group fission: community grouping, bargaining is a very popular marketing function at the moment. Through such activities, it can attract customers. Among them, the group model comes with the communication function, which can allow the seller to quickly form their own marketing circle and fission sales in the circle.
    The circle of friends: In addition to the community can achieve fission, the fission of the circle of friends is also a good way. Share the product link to the circle of friends and join the QR code. Friends in the circle of friends can scan the code to join. It is recommended to set up some activities to redeem gifts at the same time to form a greater attractiveness and diversion for physical stores.
    The community group purchase distribution sales are very favorable marketing models. Through fission, a higher conversion rate can be obtained. In addition, the threshold for users to participate is relatively low. There are many online marketing tools for stores. You can maximize marketing functions through the new retail system of soldiers. However, it is important to note that although the distribution itself is extremely advantageous, the improvement of the store’s performance is in the final analysis, it is still based on high -quality product quality and high service level. Only by ensuring their own product advantages and service reputation can stores break the bottlenecks that are difficult to obtain and increase sales, so as to truly increase sales of sales!

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