1 thought on “How to write the work plan of fertilizer salesman”

  1. The work plan is an important official document in administrative activities, and it is also a highlight of application writing. How to write the work plan of the fertilizer salesman, let’s take a look at the following.
    1: How to write the work plan of the fertilizer salesperson how to write the basic characteristic of Henan Yifeng Fei Industrial Co., Ltd.’s modern agriculture is the great improvement of agricultural labor productivity. A labor production agricultural product can meet more than a dozen people or even dozens of dozens of dozens of people. Personal needs. Among them, compound fertilizers are fully and reasonable, and it has played an irreplaceable important role. Production and composite compound fertilizer is an inevitable product for agricultural production and scientific research to a certain stage. Only the stage of composite fertilizer can really enter the modern agricultural stage of high productive forces.
    . Plan is required
    1. The annual sales target increases by 10 million yuan; (December 20 ** —- December 2012)
    2. Augmented dealer outlets 100;
    3. Establish a well -known corporate image in the industry’s market, establish a good corporate image, and create an industry leading position.
    1. Company and brand profile
    1.1 company profile
    Henan Yifeng Fei Industry Co., Ltd. is located in Shangqiu Transportation Hub-Shangqiu, which is the construction of advanced production technology and technology at home and abroad A high -tech fertilizer enterprise integrating agricultural scientific research, technology development, and production and trade. Relying on Tufei Station in Henan Province, Henan Agricultural University formed a high -yielding group for fertilizers to directly serve the development of new product development and agricultural production. The two brands of “Jin Yifeng” and “Yu Tianhua”, which have worked hard, relies on a comprehensive warranty system, complete testing methods, good corporate reputation to cover the Central Plains, radiate the country, and be welcomed by customers. He has made significant contributions to the construction of a new socialist countryside.
    1.2 business philosophy
    thinking determines the way out. Success is that the choice of action is greater than the effort. Henan Province Yifeng Fei Industry Co., Ltd. adheres to the concept of “quality is body, service is the soul”, leading the trend of fertilizer, and sincerely returning to society. With professional and persistent spirit, leading the trend with technology, and using innovation to promote the overall progress of the fertilizer industry.
    . Market analysis
    2.1 Domestic environmental analysis
    The development focus on the development of the “Twelfth Five -Year Plan” of the compound fertilizer industry in my country has been initially determined, of which enterprise integration and reorganization will become the top priority. From 2005 to 2009, domestic food was stable for 5 consecutive years, and the efficiency of compound fertilizer utilization gradually improved. It is expected that the “Twelfth Five -Year Plan” and the demand for compound fertilizer before 2020 will increase slightly. According to the 98%self -sufficient rate of grain, the demand for compound fertilizer in 20 ** years will be about 51 million tons, and about 53 million tons in 2020.
    2.2 Analysis of the consumption behavior of farmers
    It is understood that at present, my country ’s compound fertilizer has an annual output of 35 million tons (nutrients) or above in the world. However, the existence of a large number of low -level, small -scale compound fertilizer production enterprises has affected the improvement of my country’s compound fertilizer production technology and overall quality. Relevant information shows that the overall quality of compound fertilizers in my country is not optimistic, and major events such as fakes and inferiority, false propaganda and other pits at
    The occasion of the overall satisfaction rate of farmers on the quality of compound fertilizer (Advantages, disadvantages, opportunities, threats)
    A young enterprises with independent entrepreneurship have unparalleled advantages and great development potential. However, as the company is in the stage of development, it is also facing many challenges.
    2.3.1 Advantages (Streangths)
    Is advanced management, first -class talents,
    sales outlets have reached more than 700
    At the station, Henan Agricultural University’s high yield of fertilizer is guaranteed
    2.3.2 Disadvantages ()
    The awareness of the early stages of enterprises is not high, and the brand lacks appeal and popularity across the country.
    The new business model, the customer’s trust is low, and the consumption confidence is insufficient.
    lack of relevant operational experience and may take detours.
    2.3.3 Opportunities ()
    The most authoritative and most official media influence to borrow ** Loo TV Station to guide customers to choose.
    The seizure of the industry’s heights and displaying the brand image of the enterprise
    standing on the shoulders of the giant to quickly increase the popularity and exposure of the company.
    2.3.4 Threat (Threats)
    The compound fertilizer market is almost a complete competitive market, with low profits.
    The mature products on the market have increased, and most competitors are similar. Enterprises must use brands to build the image in people’s minds.
    . 2.3.5 Cope -oriented strategy
    The public service platform of CNTV globalization, multi -language, and multi -end -end to display the enterprise in front of the public. Apply for CCTV strategic partners and use CCTV Logo to guide customers to choose the direction of similar products.
    . Marketing strategy
    Short -term target: Using the authoritative influence of ** outer TV station to attract dealers nationwide.
    Long -term goal: dealers are all over the country, so that the “Golden Yifeng” brand is deeply rooted in the hearts of the people, so that farmers can go to the streets to find “Jin Yifeng” compound fertilizer.
    Total principles: While considering price factors, we pay more attention to the choice of subconscious brands of farmers. The brand is the guarantee of quality, and the brand is the guarantee of increasing income.
    3.2 brand strategy
    The brand is engraved in the minds of consumers. The essence of a brand is that marketers promise to continue to convey the characteristics, interests and services of enterprises and products to customers. Enterprises will convey the brand connotation of “efficient, high -quality, and reasonable” to customers.
    Efficient: compound fertilizer itself has the characteristics of rapid effectiveness, which is incomparable with organic fertilizer.
    Quality: Because the company introduces advanced technology at home and abroad, has a technical research of technological research by Henan Province, Tufei Station, and Henan Agricultural University, the quality is guaranteed.
    Reasonable: large -scale batch procurement and production, reducing the cost of compound fertilizer production, product more price advantages, in line with the principles of low price and low price, making the “Jinyifeng” brand more competitive.
    The brand is a combination of many tangible and intangible attributes. Only by long -term maintenance and persistent adherence can we create significant value and influence for
    .
    3.3 Product strategy
    In guarantee product quality and develop and develop new products.
    The most fundamental reason for a company to survive and grow is that it has a good product. No matter how smart the operating strategy and how powerful the marketing means, consumers ‘scale is fair for each enterprise, and consumers’ eyes are always clear.
    The company should do a good job of product production when operating, strictly control the quality, so as to achieve “rather than no abuse”.
    3.4 Price strategy
    In order to achieve the ideal economic benefits, the company should formulate reasonable prices under the restrictions of business goals according to the cost of commodity and market supply and demand. The compound fertilizer market is almost a complete competitive market. Profit profitability is obviously not ideal. The company’s first price goal is to pricing targets in a competitive manner, and formulate the company’s products according to the average price of market products. Borrowing the most official and authoritative nature of the TV station leaving the impression of “high quality, low price” in the hearts of customers.
    3.5 distribution strategy
    The distribution strategy suitable for the company can make companies present their products in the most suitable way, in the shortest time Enterprises have won the main position in fierce competition.
    The production -oriented enterprises at this stage, how can we let dealers across the country rush to Central Plains, find “Henan Yifeng Fei Industry Co., Ltd.” and cooperate with it? The influence of the “Golden Yifeng” brand is the only manifestation of dealers recognized. “Jin Yifeng” is not important, the key is to be with who. If “Jin Yifeng” can successfully apply for CCTV strategic partners, it represents the company’s strength and rises through the momentum.
    3.6 Promotion strategy
    First of all, the promotion is used to improve the user’s understanding and understanding of their products, and to increase the popularity, reputation and user loyalty of their products. Consumers of compound fertilizer are farmers, but for a long time, Chinese farmers are generally low education and culture, and their knowledge is relatively poor. The ability to identify the true and false ability. Brand power. Therefore, the compound fertilizers reserved in the early stage can be used as promotional inventory. It is undeniable that the price reduction can indeed promote sales in a short period of time, but at the same time, the price reduction is to use the double -edged sword, and it must be used carefully. The price reduction has affected the economic benefits of the enterprise. This is still aside. The most important thing is that this often makes consumers feel uncomfortable. They have such doubts: other manufacturers do not reduce the price. This manufacturer always is always in this manufacturer. Is the price reduction, is the quality of the product not as good as before? The process of continuous price reduction products is often the process of derogatory reputation and image. It can maintain the original price and increase the value -added, including the guidance of agricultural experts, gifts, etc., and combines the specific situation of the company.
    3.7 dealers
    It due to the limited funds of the company, the business model of agency sales is adopted. Finding a suitable dealer is crucial to the company.
    The dealers must have good facilities, complete supporting functions and deep market foundations in the region’s market, and have a perfect and strict pesticide testing management system. Stable distributors, the most important thing is to be loved by the majority of farmers in the area.
    3.8 Methods and means
    Total guidelines: Carry out all -round, multi -angle, and multi -way publicity.
    . The end of the end
    compound fertilizer plays a positive role in agricultural production:
    1. Increases crop yield.
    2. Improve soil fertilizer
    3. Give full play potential.
    4. Develop green resources.
    So this company will provide farmers with high -quality and efficient compound fertilizers, to serve farmers, serve farmers, build rural areas, and build a conservation -oriented society and society for farmers. Contributions to new rural areas of doctrine.
    5. Perception
    As the production and sales continue to increase, the pressure caused by increasing corporate production capacity will be unprecedented. Do a good job of control of funds. Funding is the lifeblood of an enterprise development. You can consider investment promotion appropriately. Attracting capital, and then management will also increase the burden, reasonably allocate personnel, take efficient and speed measures to respond. Finally, after -sales service, enterprises must become a century -old enterprise, and to become the highest return rate of farmers. Challenging work, doing a good job of service, service is the cornerstone of enterprise development.
    In the end, I wish Henan Yifeng Fei Industry Co., Ltd. in the next development process smoothly.
    It: How to write the work plan of the fertilizer salesman as the promotion of ** fertilizer management and pioneering the fertilizer management market, in accordance with the spiritual requirements of **** related documents, formulate the 2018 work plan of fastening fertilizer operation.
    . Background Overview
    In 2018, our unit will follow a series of relevant documents and conference spirit of the management of fertilizers. Special research activities have done a brick -brick -brick -and -tile work for agricultural efficiency, farmers’ income, and rural stability, promoting the high -quality supply of agricultural production materials, and ensuring the normal operation of agricultural production.
    The region of the chemical fertilizer market in our county is large and developed multi -polarized. The variety of chemical fertilizers is dazzling, and fish and dragons are mixed. There is no product of leading the overall market. The technical services of the technical station, namely seeds, fertilizers, pesticides, and technical services to promote and applied some chemical fertilizers. The majority of dealers have shown a strong interest in operating new brands of chemical fertilizer varieties. Therefore, formulating the operating planning plan for the fertilizer market of our unit, and implementing the urgency and need for fertilizer marketing as soon as possible.
    . Work goals
    The general goal is to establish a chemical fertilizer marketing team with qualified quality, strong business, and excellent style, and use chemical fertilizer operation as a routine work for our library. That is, the pre -sale, sales, and after -sales all -round user services. Pay attention to the quality of fertilizer, strengthen the quality tracking survey of fertilizer fertilizers, improve relevant rules and regulations, and make the operating work of chemical fertilizers regularly, standardized and institutionalized.
    S specific goals: In 2018, it is mainly prepared for ideological and organizational preparations. The system is implemented and personnel are in place. Carefully study and deeply understand the spirit of the relevant meeting documents, do a good job of market research and market forecasts, seek points, choose customers, plan marketing networks, and make recent and long -term development goals.
    . The implementation steps should be done well. Starting from serving the “agriculture, farmers” sincerely, and continuously develop the marketing market.
    1 is publicity and training to allow farmers to master the knowledge of chemical fertilizers themselves. Help the majority of farmers and agricultural operators to establish brand awareness, quality, and safety awareness, and inform the farmers the technical knowledge and quality and safety knowledge of fertilizer fertilizers. Use publicity vehicles, printing promotional materials each year, and use news media such as television, radio, newspapers and other news media to carry out series of unique publicity activities, and send products and technology to the countryside to the countryside to help farmers solve technical problems encountered in agricultural production. ; While strengthening the propaganda of the majority of farmers, the use of farmers’ leisure seasons and operation off -season, strengthening the professional technology training and education of farmers and agricultural operators, so that agricultural capital operators can understand how to operate chemical fertilizers, and to make the majority of farmers understand how to use chemical fertilizers to use chemical fertilizer fertilizers Essence
    The trial sales of new varieties of chemical fertilizers. Establish a marketing point in each township in the county, select a dealer with a good social reputation, a certain economic foundation and a sales market, and signing it with it with the fertilizer management contract, strictly performing relevant economic procedures in accordance with the contract.
    three is to choose the opportunity to establish agricultural professional and technical cooperatives. Members are mainly farmers (about 70%), supplemented by dealers (about 30%), and our unit is responsible for organizing a stable and expanding fertilizer marketing network system and agricultural technology service system to establish a stable and expanding fertilizer marketing network system and agricultural technology service system Essence
    . Against protection measures
    (1) Strengthen organizational leadership
    Murantinal fertilizer operations pay attention to, with great responsibility and extraordinary significance. Because the operation of fertilizer in our unit started late, it is not familiar with related work, and there is not enough manpower to lack various talents such as the market. Therefore, industrial work has been temporarily arranged to take into account the office. Our unit will gradually decompose the tasks, clarify our responsibilities, and establish and improve the leadership group of the fertilizer operation market in charge of the unit in charge, and further strengthen coordination and organize the work of fertilizer and agricultural capital market work.
    (2) Strengthening market supervision
    The industrial functional departments will effectively assume the heavy responsibility of developing fertilizer agricultural capital, and in particular, we must strengthen the marketing efforts of key areas, key links, and seasons to ensure that the fertilizer market is healthy Operation.
    (3) Improveting system
    The sound system and improving the responsibility system are important guarantees to do a good job of chemical fertilizer operation. It is necessary to focus on establishing and improving the following five systems: first, fertilizer management system, the other is the marketing staff management system, the third is the financial management system, the fourth is the market supervision system, and the fifth is the quality feedback system.
    (4) Establish an effective fertilizer business credit system, and build a number of customer files with a number of contents such as number, quality, and business credit for farmers and dealers, as the main basis for customer assessment and store upgrade. For dealers and individuals who use and sell agricultural funds such as fake and inferior fertilizers to implement market bans, and cancel the use of fertilizers and distribution of chemical fertilizers in the unit.
    (5) Carry out publicity and training
    The training and education for fertilizer dealers and farmers, improve their quality awareness, credit moral standards, and awareness of management in accordance with the law. Strengthen the training and education of fertilizer marketers, improve the operation level, technical level and civilized marketing capabilities of marketers, and cultivate a smart and efficient chemical marketing team.
    (6) Ensure the funds and marketing funds of the fertilizer operation turnover
    strives to strive for special turnover funds for the fertilizer operation of the superior authorities of the higher authorities, and strive for special marketing funds for the local fiscal and agricultural departments to ensure fertilizer operation The work is smooth.

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