1 thought on “How to write supermarket sales analysis? Brother, sister, help!”
Nellie
First of all, supermarket operators must have the “three values” sales concepts, namely: channel value, consumption value, and brand value.
Channel value: In the supplier marketing strategy, channels are the most important and the most performance way. As far as supermarkets are concerned, in addition to paying attention to the consumer terminal of the store, you must also pay attention to channel value, that is, the value of the channel, that is, the value of the channel, that is, that is, the value of the channel, that is, Group buying customers. Especially during the season of the festival, large -scale units such as various institutions, financial education institutions, and factory hospitals will distribute festivals to employees. For supermarkets, the establishment of an external public relations marketing department (group purchase department) will be established to conduct business through channels. It is believed that these large groups of group buying customers and establishing long -term trust will be greatly increased.
The consumer value: As we all know, the supermarket industry is mainly retail consumer groups. The store hardware must do a good job of display of mall art display, etc., use product management, software services on the software, and continuously enhance the commodity power and enterprises. The image, the establishment of a good influence in consumers, must remember that if you want to improve sales, you will eventually “get the world with the hearts of the people.”
brand value: Regardless of which industry, establishing a brand influence will always be a long -term process, but as long as you operate the supermarket, the manager must use this concept to be guided, persistently, consistent, and understanding. Doing business is not a “one hammer buying and selling”, strives to improve the product structure, improve services, and provide each consumer with good cost -effective goods, good value -added services, and promote the store from the mind to the consumer’s mind to produce brand effects. Let consumers promote each other with good reputation, thereby generating repeated purchases and increase sales.
Secondly, to improve the “three main force” weapons of sales, namely: commodity power, price power, promotional power.
Cope: The supermarket industry, the product itself is a competitiveness of improving sales, formulates reasonable product categories according to the consumption habits around, expands excellent supplier resources, and uses the management rules of the 3070 management rules of the product. , Combine the combination of main products, auxiliary products, related products, high, medium and low -end products. During the festival, especially the display of the main products of the festival, it must be neatly lined up and the supply is sufficient. Formulating reasonable inventory, reasonable ordering, revitalizing slow -selling commodity funds, and doing a good job of various commodities are also the most basic pavement for the improvement of sales.
Price power: In recent years, due to inflation, prices have been rising sharply, so it has created more sensitivity to consumers’ purchase habits and more rational consumption. The shopping habits of the “goods than three” are gradually spreading globally. Therefore, the price of goods is a competitiveness to increase sales. In addition to the “one thing, one sign, one sign” for consumers, we must also do more sensitive goods (oil, milk, eggs, meat, and grain) to understand the price dynamics of competition stores, supply In terms of commercial goods, the negotiation skills are used to increase sales, and strive to get good prices, and make the price advantage of your store more active in all aspects.
Promotional power: As the name suggests, it is to promote sales. Promotion is essentially a communication activity, that is, marketers (information providers or senders) send various information as stimuli, persuading or attracting consumers Buy its products to achieve the purpose of expanding sales. In the era when marketing planning is full of flying, the innovation of promotion is more important. As far as the Mid -Autumn Festival promotion is concerned, the editor of the supermarket 168 has explained in the article “Mid -Autumn Festival Supermarket Promotion Points”. The theme of promotion, coupled with reasonable product selection and strong prices to evaluate the budget, then the goal of improving sales has been achieved.
Finally, don’t forget, the most direct conductor of the supermarket brand, improve the real executor, your employee.
The employees are the backbone of an enterprise, the cells of the enterprise, the cornerstone of the construction brand and integrating the corporate image. To guide employees to do a good job of rash and promotion and customer service in order to better and more effective to achieve the formulation of sales goals. Customers are the source of retail companies’ profits, but they are often directly provided by the enterprise’s grass -roots employees (such as salespersons and cashier). Whether the enterprise has a lofty mission, whether the management personnel have received good education, and whether the management mechanism of the enterprise is perfect. Of course, these things are very important for enterprises, but customers may not feel it, and they may not care. What the customer wants is whether they can buy what they want to buy in this store and whether they get good services. Therefore, the management of grassroots employees is directly related to the improvement of performance.
If human resources must not be ignored, unless you want to abandon the growth of sales. Therefore, in the supermarket, the training of employees should be strengthened within the supermarket, formulated a reasonable institutionalized process, better standardized the work of employees, formulated an effective incentive mechanism, and allowed employees and enterprises to have a sense of harmony. Master, are you afraid that sales will not increase?
The comprehensive and systematic improvement of sales is a process of persistence and innovation, stop talking about everything, start now!
First of all, supermarket operators must have the “three values” sales concepts, namely: channel value, consumption value, and brand value.
Channel value: In the supplier marketing strategy, channels are the most important and the most performance way. As far as supermarkets are concerned, in addition to paying attention to the consumer terminal of the store, you must also pay attention to channel value, that is, the value of the channel, that is, the value of the channel, that is, that is, the value of the channel, that is, Group buying customers. Especially during the season of the festival, large -scale units such as various institutions, financial education institutions, and factory hospitals will distribute festivals to employees. For supermarkets, the establishment of an external public relations marketing department (group purchase department) will be established to conduct business through channels. It is believed that these large groups of group buying customers and establishing long -term trust will be greatly increased.
The consumer value: As we all know, the supermarket industry is mainly retail consumer groups. The store hardware must do a good job of display of mall art display, etc., use product management, software services on the software, and continuously enhance the commodity power and enterprises. The image, the establishment of a good influence in consumers, must remember that if you want to improve sales, you will eventually “get the world with the hearts of the people.”
brand value: Regardless of which industry, establishing a brand influence will always be a long -term process, but as long as you operate the supermarket, the manager must use this concept to be guided, persistently, consistent, and understanding. Doing business is not a “one hammer buying and selling”, strives to improve the product structure, improve services, and provide each consumer with good cost -effective goods, good value -added services, and promote the store from the mind to the consumer’s mind to produce brand effects. Let consumers promote each other with good reputation, thereby generating repeated purchases and increase sales.
Secondly, to improve the “three main force” weapons of sales, namely: commodity power, price power, promotional power.
Cope: The supermarket industry, the product itself is a competitiveness of improving sales, formulates reasonable product categories according to the consumption habits around, expands excellent supplier resources, and uses the management rules of the 3070 management rules of the product. , Combine the combination of main products, auxiliary products, related products, high, medium and low -end products. During the festival, especially the display of the main products of the festival, it must be neatly lined up and the supply is sufficient. Formulating reasonable inventory, reasonable ordering, revitalizing slow -selling commodity funds, and doing a good job of various commodities are also the most basic pavement for the improvement of sales.
Price power: In recent years, due to inflation, prices have been rising sharply, so it has created more sensitivity to consumers’ purchase habits and more rational consumption. The shopping habits of the “goods than three” are gradually spreading globally. Therefore, the price of goods is a competitiveness to increase sales. In addition to the “one thing, one sign, one sign” for consumers, we must also do more sensitive goods (oil, milk, eggs, meat, and grain) to understand the price dynamics of competition stores, supply In terms of commercial goods, the negotiation skills are used to increase sales, and strive to get good prices, and make the price advantage of your store more active in all aspects.
Promotional power: As the name suggests, it is to promote sales. Promotion is essentially a communication activity, that is, marketers (information providers or senders) send various information as stimuli, persuading or attracting consumers Buy its products to achieve the purpose of expanding sales. In the era when marketing planning is full of flying, the innovation of promotion is more important. As far as the Mid -Autumn Festival promotion is concerned, the editor of the supermarket 168 has explained in the article “Mid -Autumn Festival Supermarket Promotion Points”. The theme of promotion, coupled with reasonable product selection and strong prices to evaluate the budget, then the goal of improving sales has been achieved.
Finally, don’t forget, the most direct conductor of the supermarket brand, improve the real executor, your employee.
The employees are the backbone of an enterprise, the cells of the enterprise, the cornerstone of the construction brand and integrating the corporate image. To guide employees to do a good job of rash and promotion and customer service in order to better and more effective to achieve the formulation of sales goals. Customers are the source of retail companies’ profits, but they are often directly provided by the enterprise’s grass -roots employees (such as salespersons and cashier). Whether the enterprise has a lofty mission, whether the management personnel have received good education, and whether the management mechanism of the enterprise is perfect. Of course, these things are very important for enterprises, but customers may not feel it, and they may not care. What the customer wants is whether they can buy what they want to buy in this store and whether they get good services. Therefore, the management of grassroots employees is directly related to the improvement of performance.
If human resources must not be ignored, unless you want to abandon the growth of sales. Therefore, in the supermarket, the training of employees should be strengthened within the supermarket, formulated a reasonable institutionalized process, better standardized the work of employees, formulated an effective incentive mechanism, and allowed employees and enterprises to have a sense of harmony. Master, are you afraid that sales will not increase?
The comprehensive and systematic improvement of sales is a process of persistence and innovation, stop talking about everything, start now!