Mid -Autumn Festival moon cake sales planning plan

The Mid -Autumn Festival moon cake sales planning plan
The Mid -Autumn Festival moon cake sales activities are to expand their popularity and seize more potential consumers. The following is the Mid -Autumn Festival moon cake sales planning plan I recommend to everyone. I hope everyone will gain something.

Mid -Autumn Festival moon cake sales planning plan [1] 1. Activity background
Mid -Autumn Festival, August 15th of the lunar calendar, is one of the traditional festivals in my country, and the Spring Festival, Qingming Festival, Dragon Boat Festival Festival Festival It is also known as the four traditional festivals of the Chinese Han nationality. Since 2008, the Mid -Autumn Festival has been listed as a national legal holiday. “Zhengnan in August, August, and Guogu pomegranate is full of plates.” The Mid -Autumn Festival has customs such as watching the moon and eating moon cakes. Moon cakes are one of the Mid -Autumn Festival cuisine, symbolizing the reunion and happiness of the family.
. The purpose of the event
The event plan is to spread the Mid -Autumn Festival moon cake culture to customers, providing a stage for the majority of moon cakes and food manufacturers
The channels for rest assured, quality and quality moon cakes, through a series of cultural
and promotional activities, driving the sales of Mid -Autumn Festival moon cakes, driving the growth of the Mid -Autumn Festival in the supermarket and sales growth.
. Activity objects
. Activity theme
. Activity time
. Activity location
rn 　　2、 卖点rn 　　3、 终端卖场rn 　　4、 礼卡设计、画册设计、广告设计rn 　　八、 活动方式rn 　　1、2、3、a、 B4, online SP according to the company’s company’s situation
cooperation with Tencent, such as making Mid -Autumn Festival greeting cards in space or mailboxes, identifying merchants for merchants LOGO nationwide
5, combined with SP
a, different Industry: Hotel Mid -Autumn Festival dinner
Mun Mid -Autumn Festival moon cake sales planning plan [2] 1. Promotional purpose
The Mid -Autumn Festival moon cake consumption to drive the sales of the store and activate the sales of moon cakes with the image of the store. The average daily sales are expected to increase by 10%-20%during the promotion period.
. Promotional content
1. Buy the Mid -Autumn Festival Moon Cake to Send Coca -Cola
Buy more than 90 yuan Mid -Autumn Festival Moon Cake Send 355ml Coca -Cola 2. (Value of 3.6 yuan)
This to buy more than 200 yuan Mid -Autumn Festival moon cakes to send 1250ml Coca -Cola 2 bottles. (Value 9.2 yuan)
This to buy more than 300 yuan Mid -Autumn Festival moon cakes to send 2000ml Coca -Cola 2 bottles. (Value 13.6 yuan)
2. Gift basket: 298 yuan, 198 yuan, and 98 yuan, respectively.
298 yuan gift basket: Seven -star cigarette California Lottery 80 yuan Mid -Autumn Festival moon cake brain platinum
198 yuan gift basket: double happy cigarette harvest dry red 60 yuan Mid autumn moon cake easy brain r r r r r r r r r r r r r r r r r r r r r r r r r r r r r N 98 yuan gift basket: worth 40 yuan Mid -Autumn Festival moon cake 20 yuan tea California Ximei
3. During the promotion period (9, 3-9, 12), those who purchase 300 yuan in the store can be available for 300 yuan, which can be available. Get a box of exquisite moon cakes (worth 20 yuan/box).
4. In the “Teacher’s Day” on September 10th, teachers -oriented promotion: Those who are shopping and consumption on the two days on September 9-10, can receive a beautiful moon cake with the teacher’s certificate. Or gifts (worth around 20 yuan).
. Integration promotion
1. Media
On the music traffic channel, the promotional advertisement is scrolled the next day, 8, 17-9, 12, it will be broadcast 16 times a day, 15 seconds// 15 seconds// Second-rate.
2. Shopping guidelines
In the “Shopping Guide” of 9, 1-9, and 13, various types of promotional information are actively launched.
3. Broadcasting in the store
In from the morning of the store to snoring, the broadcast of related promotional information is broadcast every two hours.
4. The layout of the store
(1) Outside the field
A. Mid -autumn publicity above the free shipping cabinet;
B. On the protective frame, the wall column is performed on the wall column. Packaging, sticking some festive color pages to make potential;
C. In the square, it is possible to hang the ball ball and pull the vertical amplitude;
d, at the entrance, hang the “** shopping square Mid -Autumn Festival” The banner.
(2) Inside the field

A. On the wall of the main channel, the slope wall, use self -stickers, etc. to decorate the atmosphere of the festival;
. Suspension of the flags provided by Coca -Cola Company;
C. In the moon cake area, the background and the two pillars are promoted by the “Millennium Monthly Gift”; Hanging big red lanterns over the moon cake area.
5. Other support
The special sale of health products for 15%.
The group purchase of 3,000 yuan or 20 boxes of moon cakes can enjoy free delivery.
. Promotion costs
Media advertising fees: 10,000 yuan
Coca -mouth Coca -Cola series gifts: 60,000
Thenades and off -site arranges: 0, 60,000
Monthly cake costs: 60,000
Total: 130,000 yuan
5. Specific operations
1. 15 seconds of advertisements for traffic channels are entrusted by the company to produce by the company. China should be clearly clarified at different stages of advertising content; it is scheduled to be completed on the 16th of August.
2. The shopping guide is responsible for the list of goods. The marketing department is responsible for contacting the ** Evening News Printing Factory; see the production time arrangement of this period.
3. The broadcasting drafts of the broadcast on the field are provided by the marketing department. There are three promotional broadcast drafts. Each of them should be handed over to the broadcast room two days in advance.
4. The specific design of the inside and outside layout shall be responsible for the marketing department and the art group. The company can make it, which is responsible for the art team and is unable to produce. The group is completed. The Ministry of Administration should do a good job of procurement and coordination; the scheduled field was completed on August 18.
5. The procurement department is responsible for introducing moon cake manufacturers, and each manufacturer charges more than 500 yuan of promotional fees. At the same time, responsible for making moon cake prices and market research plans, and completing relevant plans before August 5.
6. The engineering department arranges personnel responsible for the installation of relevant power arrangements and lighting on the spot. It is required to be completed by August 10.
7. The Ministry of Prevention is responsible for the prevention and anti -theft work of the store.
8. The Ministry of Fresh Department is responsible for the production of self -made exquisite moon cakes.
6. Note
1. If the layout of the promotion outside the field is difficult to coordinate with the Municipal Rong Committee, only the outside of the field will only be promoted by the free delivery cabinet to make Mid -Autumn Festival publicity; r
2. If the publicity on the traffic channel cannot achieve the effect, you can choose to provide supplementary publicity on other media such as newspapers;
. The market department should strictly track it and correct any strangeness in time.
Mid -Autumn Festival Mooncake Sales Planning Plan [3] 1. Activity time: xxxx
. Activity purpose: Shenglong Supermarket meets you in this beautiful autumn. “Langlong gifts” and you will spend the Mid -Autumn Festival and National Day with you. Feel the charm of harvest and maturity in autumn.
. Activity theme: Huahao Moon Reunion Shenglong Gifts and Ceremony
. Formula in the store: There are special Mid -Autumn Festival gifts in the store. According to the category of moon cake brands, health products and wine The special person is responsible for the promotion of gifts, and the planning department is responsible for the decoration of the Mid -Autumn Festival gift area. It requires eye -catching in the store to attract customers.
5. Event content:
喜
This Shop at one time, you can draw 1 “autumn gift voucher”, 60 yuan 2, and the maximum of 5 tickets for single tickets;
a. When buying several moon cake gift boxes, this gift coupon can be 3 yuan; (this voucher is used during the activity period)
specified moon cake varieties are:
B. Products) can be used for 1 yuan, 2 yuan, and 3 yuan, respectively. (Use this voucher during the event); the buying wine is used as a brand.
la Mid -Autumn Festival gift vouchers
I health products or wine coupons can reach 1 yuan
l This coupon or wine can reach 3 yuan
duasis
If the text in the lower right corner of the Mid -Autumn Festival coupon can fight the “Shenglong Reunion Award”, “Shenglong Festive Award”, and “Reunion Award” , “Festive Award”, congratulations, you won our third prize again. Winning conditions and awards are set as follows:
a. Reunion award “group, circle, award” 3 words award worth 200 yuan (gift vouchers, cash)
, Celebrate, Award “3 words of gifts of 100 yuan (gift vouchers, cash)
c. Shenglong Award” Sheng, Long, Award “3 word awards worth 12 yuan (gift vouchers, cash cash, cash cash” )
d. Happy Award “Sheng, Long, Award, Tuan, Yuan, Hi, Xiqing” 7 words any one
award value 3 Monthly cake package (before September 28)
A prize value of 1 yuan Shenglong shopping voucher (after September 28)
pre -set: a total of 100; B00 in total; and 10,000;
6. 6. Shopping mall layout:
otheds: about the hanging flags of the Mid -Autumn Festival, the banner at the door, or the promotional painting of the Mid -Autumn Festival (the main content of the Mid -Autumn Festival), the layout of the display area.
Chain store: Mid -Autumn Festival banner, hanging flag.
7. Cost budget:
Blinds: 10 meters*6 yuan/strip*26 items = 1500 yuan
Mid -autumn gift vouchers: 0.1 yuan/piece*100,000 = 10,000 yuan
Hanging flag: 2.5 yuan/piece*1000 pieces = 2500 yuan
DM News: To be determined; advertising costs: newspapers, TV, to be determined
, note
1. Mid -Autumn Festival coupons are customized in the field. The planning department is responsible for design and contact printing;
2. The left coupon of the Mid -Autumn Festival coupons is charged by the cashier.
3. The hanging flag and DM newspaper planning department are responsible for taking pictures, designing, and connecting to printing. Delivery centers and store organizations.
4. The chain store is responsible for the banner of each store.
5. A prize exchange counter is set up at the entrance of the supermarket.
6. The Mid -Autumn Festival coupons of each store are managed and registered by special persons in supermarkets.

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