1 thought on “The industry suitable for community marketing”

  1. Speaking of community marketing, many companies seem dazed, because the industry is different, and there is no bottom in the model of whether they can copy the community marketing model. Although the community marketing model is hot, it may not be suitable for all industries. If the industry or products are not suitable for community marketing, it is likely to cause damage to the enterprise and the product itself. For example, the characteristics of low cost cannot be reflected, and the cost will be increased. So, what industries are suitable for community marketing? Let’s take a brief understanding.

    1. The tourism industry

    With the improvement of living standards, the number of people travel gradually increases. Especially the “post -80s” and “post -90s”, they widely use social software and media, open photos of friends and Weibo, and are traveling everywhere. Therefore, tourism companies are very suitable for building their own communities, such as WeChat, Weibo, forums, communities, etc., and then provide users with high -quality connotations such as tourism strategies and interactive platforms to achieve the role of publicity and promotion.

    2. The clothing industry

    clothing is a reflection of fashion and trend, especially women’s pursuit of dressing is increasingly particular about personality and taste. Community marketing in the clothing industry should attract users with the same hobbies through some interesting and stylish content, and then send them information such as promotion and discounts to them.

    3. The fast -moving consumer goods industry

    The fast -moving consumer goods are often used by users, and it is indispensable. Therefore, in the community era, these products should give users new experiences and new scenes, so as to bring new communication. For example, star endorsements of products such as toothpaste, shampoo, etc. can attract the attention and wide spread of the public.

    4. The e -commerce industry

    The current e -commerce industry is in a dividend period. E -commerce companies take various popular social networking sites as the main entry platform. Community marketing industry. In the community era, what e -commerce companies need to do is to use good products, copywriting, content, activities, etc. to impress consumers and stimulate their desire to buy; at the same time, pay attention to human -oriented, to achieve the unity of people and products, can they last long in order Survey.

    5. The catering industry

    With the development of the mobile Internet, people no longer have to run to the street to find which restaurant is delicious, but can search directly through the mobile phone to search for search. To the surrounding food. The traditional catering model has changed, and the Internet catering has gradually prevailed. If catering companies want to make features, they must use social marketing to attract customers.

    The above industries are more suitable for community marketing. If you look closely, you will find that these industries are close to people’s lives, and they are involved in clothing, food, housing and transportation. It can be seen that community marketing is suitable for products that are more familiar with sales objects and consumers. Of course, for any company and products, there is no best marketing method, only the most suitable marketing method. Each marketing method has its own advantages and disadvantages, as well as social marketing.

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